Perception and Practices of EdTech Platform: A Sentiment Analysis
- Title
- Perception and Practices of EdTech Platform: A Sentiment Analysis
- Creator
- Birari A.; Yawalkar P.; Janardanan R.; Subramani L.; Sharma R.
- Description
- Virtual and digital learning being the new normal, pandemic outburst and unexpected disruption in the functioning of educational services have paved way for online learning services. Considering the fast-Track growth of the education technology (EdTech) industry, in order to sustain, it is imperative for the industry to understand the underlying issues by capturing the end users' perception. The primary purpose of this research is to examine the perception of users towards EdTech platforms A sample of 600 reviews regarding three major EdTech platforms were scraped from MouthShut.com as textual data and analysed using lexicon-based method. The polarity of the sentiments pertaining to the reviews of different platforms was analysed using sentiment analysis. Furthermore, the topic modelling on the reviews was performed using natural language programming. The results revealed a positive sentiment of users towards the EdTech services and platforms. The most influential factors are faculty expertise, interface user-friendliness, syllabus, and pricing model. Our findings help EdTech service providers to understand which factors are driving this dramatic shift in student behaviour so they may develop better strategies to attract and retain consumers. Despite the rise in EdTech platform popularity, this is the first study to investigate perception of EdTech users comprehensively. 2022 IEEE.
- Source
- 2022 International Conference on Trends in Quantum Computing and Emerging Business Technologies, TQCEBT 2022
- Date
- 2022-01-01
- Publisher
- Institute of Electrical and Electronics Engineers Inc.
- Subject
- EdTech platfornb Perception; Online Learning Services; Sentiment Analysis
- Coverage
- Birari A., ChristUniversity, India; Yawalkar P., ChristUniversity, India; Janardanan R., ChristUniversity, India; Subramani L., S P Jain School of Global Management, India; Sharma R., ChristUniversity, India
- Rights
- Restricted Access
- Relation
- ISBN: 978-166545361-5
- Format
- Online
- Language
- English
- Type
- Conference paper
Collection
Citation
Birari A.; Yawalkar P.; Janardanan R.; Subramani L.; Sharma R., “Perception and Practices of EdTech Platform: A Sentiment Analysis,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 23, 2025, https://archives.christuniversity.in/items/show/20164.