A study on the relationship between internal branding and affective commitment of customer contact employees in multi-brand retail stores in Bangalore /
- Title
- A study on the relationship between internal branding and affective commitment of customer contact employees in multi-brand retail stores in Bangalore /
- Creator
- Anand John Christopher
- Description
- International Journal of Business and Administration Research, Vol.1, Issue 7, pp.189-197, ISSN No: 2348-0653.
- Date
- 2014-01-05
- Publisher
- IJBARR
- Subject
- Management
- Language
- English
- Type
- Journal Article
Collection
Citation
Anand John Christopher, “A study on the relationship between internal branding and affective commitment of customer contact employees in multi-brand retail stores in Bangalore /,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 27, 2025, https://archives.christuniversity.in/items/show/2046.