A study on the relationship between internal branding and affective commitment of customer contact employees in multi-brand retail stores in Bangalore /
Title
A study on the relationship between internal branding and affective commitment of customer contact employees in multi-brand retail stores in Bangalore /
Subject
Management
Description
International Journal of Business and Administration Research, Vol.1, Issue 7, pp.189-197, ISSN No: 2348-0653.
Creator
Anand John Christopher
Publisher
IJBARR
Date
2014
Language
English
Type
Journal Article
Collection
Citation
Anand John Christopher, “A study on the relationship between internal branding and affective commitment of customer contact employees in multi-brand retail stores in Bangalore /,” CHRIST (Deemed To Be University) Institutional Repository, accessed September 19, 2024, https://archives.christuniversity.in/items/show/2046.