Impacts of Cloud Computing in Digital Marketing

Title

Impacts of Cloud Computing in Digital Marketing

Creator

Vatsa M.; Rastogi S.; Tiwari A.; Jain S.

Description

In modern day of digital marketing the cloud computing is proving extremely beneficial links for businesses. Moreover, it's characteristic to access the stored data from anywhere makes it more popular among the entrepreneurs. The present paper is an exploration of the cloud computing in respect of digital marketing. The paper defines and correlates the term cloud computing, digital marketing, as well as also elaborates about benefits that can be harvested by the integration of cloud computing in digital marketing strategy. 2021 IEEE.

Source

Proceedings of the 5th International Conference on Electronics, Communication and Aerospace Technology, ICECA 2021, pp. 1170-1174.

Date

2021-01-01

Publisher

Institute of Electrical and Electronics Engineers Inc.

Subject

Benefits; Cloud Computing; Data Security; Digital Marketing; Integration

Coverage

Vatsa M., School of Business Studies, Sharda University, Greater Noida, India; Rastogi S., CHRIST (Deemed to Be University), Department of Commerce, India; Tiwari A., CHRIST (Deemed to Be University), Department of Commerce, India; Jain S., Information Technology, SRM Institute of Science and Technology, Kattankulathur, Tamil Nadu, Chennai, 603203, India

Rights

Restricted Access

Relation

ISBN: 978-166543524-6

Format

Online

Language

English

Type

Conference paper

Identifier

https://doi.org/10.1109/ICECA52323.2021.9676043

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85125418121&doi=10.1109%2fICECA52323.2021.9676043&partnerID=40&md5=d2b987cc749df510a1b41e33a5df22ec