Consumption Behaviour of Poor Consumers: A Bibliometric and Content Analysis
- Title
- Consumption Behaviour of Poor Consumers: A Bibliometric and Content Analysis
- Creator
- Goel P.; Sharma N.; Saha R.
- Description
- The poor people segment has gained considerable scholarly attention, particularly after eight scholars established it as an untapped market. This study attempts to understand the nine consumption behaviours of a poor consumer. Therefore, we collate 384 scholarly papers indexed in the Scopus database, published during the period 19752020. Both evaluative and bibliometric relationship techniques, namely, Biblioshiny and VOSviewer, are utilized to understand the domains progress in the past 45 years. Besides this, content analysis is conducted via hand search to identify the most utilized research methods, popularly applied theories and most explored contexts. Results show that research in this field has grown exponentially, particularly after 2007, with research focusing on low-income consumers, bottom-of-pyramid consumers and mobile money users. The findings indicate this domain demonstrates skewed development, and there is a huge room for future studies. 2022 Fortune Institute of International Business.
- Source
- FIIB Business Review, Vol-13, No. 3, pp. 304-317.
- Date
- 2024-01-01
- Publisher
- Sage Publications India Pvt. Ltd
- Subject
- Bibliometric analysis; bottom of pyramid; consumer behaviour; content analysis; poor consumers
- Coverage
- Goel P., Department of Commerce, Shaheed Bhagat Singh College, University of Delhi, India; Sharma N., School of Commerce, Finance and Accounting, Christ Deemed to be University, Delhi NCR Campus, Uttar Pradesh, Ghaziabad, India; Saha R., SRM University, Haryana, Sonipat, India
- Rights
- Restricted Access
- Relation
- ISSN: 23197145
- Format
- Online
- Language
- English
- Type
- Review
Collection
Citation
Goel P.; Sharma N.; Saha R., “Consumption Behaviour of Poor Consumers: A Bibliometric and Content Analysis,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 25, 2025, https://archives.christuniversity.in/items/show/21311.