ItemReview

Corporate social responsibility and its impact on organizational attractiveness: Unveiling the mediating role of perceived organizational support

Title
Corporate social responsibility and its impact on organizational attractiveness: Unveiling the mediating role of perceived organizational support
Creator
Francis S.; Rangasamy S.; Balasundaram S.; Iyer L.S.; N E.
Description
The central aim of the study is to investigate the mediating role of perceived organizational support (POS) in the relationship between corporate social responsibility (CSR) initiatives and organizational attractiveness (OA). It employs a cross-sectional quantitative design, collecting data from diverse organizations. Multistage convenient sampling was used to collect responses from employees of 20 IT companies in Bengaluru. Insights from employees working in IT companies are collected through the questionnaire. There were 740 questionnaires distributed, of which only 396 were returned in their completeness state. Statistical analyses, including regression and bootstrapping techniques, were done using SPSS and AMOS to examine the mediating effect of POS. The study highlights a noteworthy mediating effect of perceived organizational support (POS) on the relationship between CSR initiative and organizational attractiveness. It was also revealed that POS partially mediates CSR and OA, significantly influencing CSR and OA. Managerial implications of this study are that the organization focusing primarily on employee support measures enhances the external reputation and develops internal commitment and loyalty. These insights furnish organizations with a strategic roadmap to navigate the dynamic realm of CSR and organizational attractiveness. 2024 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group.
Source
Cogent Business and Management, Vol-11, No. 1
Date
2024-01-01
Publisher
Cogent OA
Subject
Catchment; corporate social responsibility; Corporate Social Responsibility; Human Resource Management; information technology; Len Tiu Wright, De Montfort University Faculty of Business and Law, United Kingdom of Great Britain and Northern Ireland; Organizational attractiveness; Organizational Theory & Behavior; perceived organizational support; Stakeholder theory; structural equation modeling
Coverage
Francis S., School of Business and Management, Christ University Bengaluru, Karnataka, Bangalore, India; Rangasamy S., School of Business and Management, Christ University Bengaluru, Karnataka, Bangalore, India; Balasundaram S., Associate Professor & Area Chair, HR School of Business and Management, Christ University Bengaluru, Karnataka, India; Iyer L.S., Associate Professor & Head of Business Analytics, School of Business and Management, Christ University Bengaluru, Karnataka, India; N E., Professor, School of Business and Management, Christ University Bengaluru, Karnataka, India
Rights
All Open Access; Gold Open Access
Relation
ISSN: 23311975
Format
Online
Language
English
Type
Review

Collection

Reviews

Citation

Francis S.; Rangasamy S.; Balasundaram S.; Iyer L.S.; N E., “Corporate social responsibility and its impact on organizational attractiveness: Unveiling the mediating role of perceived organizational support,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 25, 2025, https://archives.christuniversity.in/items/show/21353.

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