A study on the impact of brand preference and furniture on consumer preference of coffee houses

Title

A study on the impact of brand preference and furniture on consumer preference of coffee houses

Creator

Gangwani A.; Nigli K.S.; Boopathy S.

Description

The food and beverage industry in India is developing at a rapid pace. These changes need to be met by the various sectors and runners in the business to be able to satisfy their customers. This statement applies most importantly for the coffee house industry, as today consumers are looking to use these spaces for different purposes. The study revolves around the coffee houses in Bangalore, India. The social aspects of the food and beverage industry, inclined towards coffee houses will be studied with various elements. It aims at studying the impact of elements including music, brand preference, taste preference, furniture, lighting and crown, on consumer preference to visit a coffee house. A total of 371 responses were collected, which included corporate and students residing in Bangalore. 2019 by Advance Scientific Research.

Source

Journal of Critical Reviews, Vol-7, No. 4, pp. 149-154.

Date

2020-01-01

Publisher

Innovare Academics Sciences Pvt. Ltd

Subject

Caffeine; Cultural Diversities; Descriptive Statistics; Exotic Animals; Wireless Internet

Coverage

Gangwani A., Department of Hotel Management, CHRIST (Deemed to Be University), Bangalore, India; Nigli K.S., Department of Hotel Management, CHRIST (Deemed to Be University), Bangalore, India; Boopathy S., School of Business and Management, CHRIST (Deemed to Be University), Bangalore, India

Rights

All Open Access; Gold Open Access

Relation

ISSN: 23945125

Format

Online

Language

English

Type

Review

Identifier

https://doi.org/10.31838/jcr.07.04.26

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85082324446&doi=10.31838%2fjcr.07.04.26&partnerID=40&md5=473935126ab64a6f6fd0da2c8fd07cca