Recall of advertisements placed during Indian crime shows /

Title

Recall of advertisements placed during Indian crime shows /

Creator

Rego, Liza. - 1424034

Contributor

Department of Media Studies

Description

Brad J. Bushman conducted a study in 1998 that studied the effects of watching televised violence on memory. Bushman conducted experiments to find out if the viewers remembered the advertisements after watching violence on television. Results showed that violence had a negative effect on recall of the brand and the advertisement message. The present research sought to study the effect of violence in Indian crime shows on the recall of the brand, the product category and the tag lines used in the advertisements.

Source

Master of Arts in Media and Communication Studies

Date

2016-02-03

Publisher

CHRIST (Deemed To Be University)

Subject

Media Studies

Format

PDF

Language

English

Type

Masters Dissertation