Recall of advertisements placed during Indian crime shows /

Recall of advertisements placed during Indian crime shows /

Media Studies

Brad J. Bushman conducted a study in 1998 that studied the effects of watching televised violence on memory. Bushman conducted experiments to find out if the viewers remembered the advertisements after watching violence on television. Results showed that violence had a negative effect on recall of the brand and the advertisement message. The present research sought to study the effect of violence in Indian crime shows on the recall of the brand, the product category and the tag lines used in the advertisements.

Rego, Liza. - 1424034

Master of Arts in Media and Communication Studies

CHRIST (Deemed To Be University)

2016

Department of Media Studies

PDF

English

Masters Dissertation