Marketing strategies of surrogate advertisements of liquor products in India /
- Title
- Marketing strategies of surrogate advertisements of liquor products in India /
- Creator
- Nair, Amrutha K B. - 1537130
- Contributor
- Department of Media Studies
- Description
- Advertisements have a strong influence in our life we like them because they provide information and create awareness about the market. But, the Government of India has restricted promotion of certain products on television like liquor, tobacco, pan etc. To overcome this companies use surrogate advertising.
- Source
- Master of Arts in Media and Communication Studies
- Date
- 2017-02-03
- Publisher
- CHRIST (Deemed To Be University)
- Subject
- Media Studies
- Format
- Language
- English
- Type
- Masters Dissertation
Files
Collection
Citation
Nair, Amrutha K B. - 1537130, “Marketing strategies of surrogate advertisements of liquor products in India /,” CHRIST (Deemed To Be University) Institutional Repository, accessed March 10, 2025, https://archives.christuniversity.in/items/show/2201.