Marketing strategies of surrogate advertisements of liquor products in India /
Title
Marketing strategies of surrogate advertisements of liquor products in India /
Subject
Media Studies
Description
Advertisements have a strong influence in our life we like them because they provide information and create awareness about the market. But, the Government of India has restricted promotion of certain products on television like liquor, tobacco, pan etc. To overcome this companies use surrogate advertising.
Creator
Nair, Amrutha K B. - 1537130
Source
Master of Arts in Media and Communication Studies
Publisher
CHRIST (Deemed To Be University)
Date
2017
Contributor
Department of Media Studies
Format
PDF
Language
English
Type
Masters Dissertation
Collection
Citation
Nair, Amrutha K B. - 1537130, “Marketing strategies of surrogate advertisements of liquor products in India /,” CHRIST (Deemed To Be University) Institutional Repository, accessed September 20, 2024, https://archives.christuniversity.in/items/show/2201.