Brand equity seen through advertising proceedings and analysis on brand attitude and brand experience /
- Title
- Brand equity seen through advertising proceedings and analysis on brand attitude and brand experience /
- Creator
- Susmitha, Sai. - 1537152
- Contributor
- Department of Media Studies
- Description
- Brand equity had been viewed from various perspectives. In general brand equity is defined as marketing effect which has been uniquely attributed to brand the product. Brand equity leads to two general motivation. One is financial base motivation to estimate the value of a brand. The second motivation creates a strategy based motivation to improve the market status and productivity.
- Source
- Master of Arts in Media and Communication Studies
- Date
- 2017-02-03
- Publisher
- CHRIST (Deemed To Be University)
- Subject
- Media Studies
- Format
- Language
- English
- Type
- Masters Dissertation
Files
Collection
Citation
Susmitha, Sai. - 1537152, “Brand equity seen through advertising proceedings and analysis on brand attitude and brand experience /,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 24, 2025, https://archives.christuniversity.in/items/show/2219.