Brand equity seen through advertising proceedings and analysis on brand attitude and brand experience /

Brand equity seen through advertising proceedings and analysis on brand attitude and brand experience /

Media Studies

Brand equity had been viewed from various perspectives. In general brand equity is defined as marketing effect which has been uniquely attributed to brand the product. Brand equity leads to two general motivation. One is financial base motivation to estimate the value of a brand. The second motivation creates a strategy based motivation to improve the market status and productivity.

Susmitha, Sai. - 1537152

Master of Arts in Media and Communication Studies

CHRIST (Deemed To Be University)

2017

Department of Media Studies

PDF

English

Masters Dissertation