ItemArticle

Fostering Artificial Intelligence in Small Businesses in Sub-Saharan Africa

Title
Fostering Artificial Intelligence in Small Businesses in Sub-Saharan Africa
Creator
Olubiyi, Timilehin Olasoji; Longe, Olumide Babatope; Susela Devi, K. Suppiah; Sinha, Mudita
Description
In the present era, there are numerous consumer data sources, particularly through web services and terminals such as point of sales to better understand customers. More so, it has become challenging to gather and evaluate this vast amount of data manually. This chapter highlights the role of artificial intelligence (AI) in improving relationships with customers and explores the techniques used to analyze customers data in order to predict their demands and reach their satisfaction. The objective of this study was to empirically test the effect of AI on customer satisfaction of selected family-owned businesses listed in Nigeria, the most populous and one of the biggest economies in Africa. This implies that AI is a significant predictor of customer satisfaction. The study suggests that companies should employ AI solutions to improve operational efficiency. Through the implementation of AI, companies can optimize their operations, decrease expenses, and enhance their ability to adapt to market fluctuations and client needs. 2026 Timilehin Olasoji Olubiyi
Source
Contemporary Issues in Entrepreneurship Research;Volume;1;Issue;2;
Date
01-01-2025
Publisher
Emerald Publishing
Subject
AI; Business intelligence; business performance; Competition; customer retention; D63; family businesses; L10; L24; L25; M10; Nigeria; O30; O55; Policy; Robots; SMEs; Start-ups
Coverage
Olubiyi T.O., West Midlands Open University, Nigeria, Faculty of Management and Social Sciences, West Midlands Open University, Nigeria; Longe O.B., West Midlands Open University, Nigeria; Susela Devi K.S., Sunway University, Malaysia; Sinha M., Christ University, India
Rights
Restricted Access; Hardcopy may be available in the library
Relation
ISSN: 20407246;
Format
online
Language
English
Type
Article

Citation

Olubiyi, Timilehin Olasoji; Longe, Olumide Babatope; Susela Devi, K. Suppiah; Sinha, Mudita, “Fostering Artificial Intelligence in Small Businesses in Sub-Saharan Africa,” CHRIST (Deemed To Be University) Institutional Repository, accessed June 18, 2026, https://archives.christuniversity.in/items/show/22923.

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