ItemArticle

Cyberloafing and the Future of Business Productivity in Developing Economies: Insights From India

Title
Cyberloafing and the Future of Business Productivity in Developing Economies: Insights From India
Creator
Olubiyi, Timilehin Olasoji; Longe, Olumide Babatope; Susela Devi, K. Suppiah; Sinha, Mudita; Divya, D.; Narwal, Mahabir
Description
Online activities are increasing every day, and cyberloafing is a relatively new phenomenon. Scholars are increasingly focusing on the adverse effects of digitization on human lives in personal and professional contexts. Cyberloafing is one such effect and digitization-related workplace behavior that has garnered attention in both academic and mainstream media. This chapter aims to understand the specific loafing activities and its effects on employee productivity in India, one of the most populated and largest developing economies. To achieve this goal, the research involved conducting field research among employees in both private and public sectors in Haryana, India, with a primary focus on those employed in the medium-sized education and healthcare business sectors. The data were collected from 300 respondents through questionnaires and analyzed using partial least squares structural equation modeling (PLS-SEM) to determine the impact. The studys results suggest that engaging in cyberloafing activities like maintaining social networks, playing online games, online dating, shopping online, and using the internet for non-work purposes while at the workplace has a modest yet notable adverse impact on employee productivity. To put it differently, when employees indulge in social, leisure, and virtual activities, it has a detrimental effect on their productivity. These research findings offer valuable insights to organizations regarding the types of cyberloafing activities employees are involved in and how they influence employee productivity, encompassing factors like attendance, work quality, performance capability, and personal aspects. 2026 Divya, Timilehin Olasoji Olubiyi and Mahabir Narwal
Source
Contemporary Issues in Entrepreneurship Research;Volume;14;Issue;1;
Date
01-01-2025
Publisher
Emerald Publishing
Subject
AI; Competition; Cyberloafing; cyberloafing activities; cyberslacking; D12; employee productivity; goldbricking; innovation; L81; M31; Policy; Robots; SMEs; Start-ups
Coverage
Olubiyi T.O., West Midlands Open University, Nigeria, West Midlands Open University, Nigeria; Longe O.B., West Midlands Open University, Nigeria; Susela Devi K.S., Sunway University, Malaysia; Sinha M., Christ University, India; Divya D., Kurukshetra University, India; Narwal M., Kurukshetra University, India
Rights
Restricted Access; Hardcopy may be available in the library
Relation
ISSN: 20407246;
Format
online
Language
English
Type
Article

Citation

Olubiyi, Timilehin Olasoji; Longe, Olumide Babatope; Susela Devi, K. Suppiah; Sinha, Mudita; Divya, D.; Narwal, Mahabir, “Cyberloafing and the Future of Business Productivity in Developing Economies: Insights From India,” CHRIST (Deemed To Be University) Institutional Repository, accessed June 19, 2026, https://archives.christuniversity.in/items/show/22928.

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