ItemArticle

Sustainable Growth in SMEs With Generative AI: Reaping Rewards, Tackling Challenges, With Human Insights

Title
Sustainable Growth in SMEs With Generative AI: Reaping Rewards, Tackling Challenges, With Human Insights
Creator
Olubiyi, Timilehin Olasoji; Longe, Olumide Babatope; Susela Devi, K. Suppiah; Sinha, Mudita; Ara, Umme; Pandey, Shivani
Description
Generative artificial intelligence (Gen-AI), which refers to autonomous creation of content, is an area of artificial intelligence (AI) that presents a lot of potential for small- and medium-sized enterprises (SMEs). This technology can boost productivity, help to communicate and attract customers, and stimulate innovations, thus becoming a major asset for SMEs in the increasingly competitive environment. This chapter provides insight into the role of Gen-AI in leveraging the innovativeness in SMEs and identifies key strategies for successful implementation, including enhancing employee skills, fostering effective leadership and company culture, promoting collaboration, and building strong external partnerships. It highlights crucial tactics for successful execution; additionally, it also offers insight into how Gen-AI leads to economic and social benefit. The study discusses data privacy and security issues as the majority of AI applications depend on massive informatics, and protection of data ethical concerns, as well as the appropriate training of the workforce, has to be accurately addressed to ensure that AI fits into the SME business strategy. Lastly, this study also demonstrates how the adoption of AI in SMEs is providing an upper hand to tackle competitive scenarios. 2026 Umme Ara and Shivani Pandey
Source
Contemporary Issues in Entrepreneurship Research;Volume;16;Issue;6;
Date
01-01-2025
Publisher
Emerald Publishing
Subject
031; AI; Competition; entrepreneurial orientation; entrepreneurial resilience; Generative AI; L26; M13; Policy; Q01; Robots; SMEs; SMEs; Start-ups; sustainability
Coverage
Olubiyi T.O., West Midlands Open University, Nigeria; Longe O.B., West Midlands Open University, Nigeria; Susela Devi K.S., Sunway University, Malaysia; Sinha M., Christ University, India; Ara U., Department of Commerce, CMP Degree College, University of Allahabad, India; Pandey S., Department of Commerce, CMP Degree College, University of Allahabad, India
Rights
Restricted Access; Hardcopy may be available in the library
Relation
ISSN: 20407246;
Format
online
Language
English
Type
Article

Citation

Olubiyi, Timilehin Olasoji; Longe, Olumide Babatope; Susela Devi, K. Suppiah; Sinha, Mudita; Ara, Umme; Pandey, Shivani, “Sustainable Growth in SMEs With Generative AI: Reaping Rewards, Tackling Challenges, With Human Insights,” CHRIST (Deemed To Be University) Institutional Repository, accessed June 18, 2026, https://archives.christuniversity.in/items/show/22929.

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