ItemArticle

Strengthening Legal Frameworks for Small Businesses Integrating Artificial Intelligence in Consumer Products: Navigating Nigerian Regulations in the ERA of Industry 5.0

Title
Strengthening Legal Frameworks for Small Businesses Integrating Artificial Intelligence in Consumer Products: Navigating Nigerian Regulations in the ERA of Industry 5.0
Creator
Olubiyi, Timilehin Olasoji; Longe, Olumide Babatope; Susela Devi, K. Suppiah; Sinha, Mudita; Isiavwe, Rosetta Okiemute; Ajayi, Mary-Ann Onoshioke; Jejelola, Folajimi Olayiwola; Oladele, Olayiwola Owoade
Description
This chapter examines the legal frameworks governing artificial intelligence (AI) integration in consumer products by small businesses in Nigeria, within the context of Industry 5.0. The mission of this research is to address a critical knowledge gap on the legal challenges faced by small businesses in this rapidly changing technological landscape. The complexity of existing legal frameworks, difficulties comprehending and adhering to regulations, striking a balance between innovation, consumer protection and ethics, the effect of regulatory uncertainty on business growth and AI adoption and the adequacy of current legal frameworks are some of the key concerns. It aims to provide a comprehensive understanding of the regulatory environment, assist small businesses in navigating regulations, guide the creation of policies and contribute to academic discourse on AI governance in developing economies. Using a mixed-methods approach combining legal analysis, case studies and surveys of 100 small business owners and legal experts, it has revealed significant challenges for small businesses in navigating the legal landscape of AI integration. The findings refute the idea that small Nigerian enterprises are uninterested in complying with regulations by highlighting a strong association between legal guidance and successful regulatory navigation. This chapter speculates that lack of awareness and understanding of legal frameworks may be a major barrier to entry for small businesses in the AI-enabled consumer products market. This research contributes to literature on AI regulation in developing economies and provides practical insights for policymakers, legal practitioners and small business owners in Nigerias emerging Industry 5.0 landscape. 2026 Rosetta Okiemute Isiavwe, Mary-Ann Onoshioke Ajayi, Folajimi Olayiwola Jejelola and Olayiwola Owoade Oladele
Source
Contemporary Issues in Entrepreneurship Research;Volume;119;Issue;1;
Date
01-01-2025
Publisher
Emerald Publishing
Subject
AI; Artificial intelligence; Competition; consumer protection; D12; entrepreneurs; L81; legal frameworks; M31; Policy; Robots; small and medium enterprises; small businesses; SMEs; Start-ups
Coverage
Olubiyi T.O., West Midlands Open University, Nigeria; Longe O.B., West Midlands Open University, Nigeria; Susela Devi K.S., Sunway University, Malaysia; Sinha M., Christ University, India; Isiavwe R.O., College of Law, Bowen University, Nigeria; Ajayi M.-A.O., College of Law, Bowen University, Nigeria; Jejelola F.O., Faculty of Law, University of Ibadan, Nigeria; Oladele O.O., College of Law, Bowen University, Nigeria
Rights
Restricted Access; Hardcopy may be available in the library
Relation
ISSN: 20407246;
Format
online
Language
English
Type
Article

Citation

Olubiyi, Timilehin Olasoji; Longe, Olumide Babatope; Susela Devi, K. Suppiah; Sinha, Mudita; Isiavwe, Rosetta Okiemute; Ajayi, Mary-Ann Onoshioke; Jejelola, Folajimi Olayiwola; Oladele, Olayiwola Owoade, “Strengthening Legal Frameworks for Small Businesses Integrating Artificial Intelligence in Consumer Products: Navigating Nigerian Regulations in the ERA of Industry 5.0,” CHRIST (Deemed To Be University) Institutional Repository, accessed June 18, 2026, https://archives.christuniversity.in/items/show/22934.

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