ItemArticle

Talent Management Practices and Product Differentiation as Resilience Strategies in Africa

Title
Talent Management Practices and Product Differentiation as Resilience Strategies in Africa
Creator
Olubiyi, Timilehin Olasoji; Longe, Olumide Babatope; Susela Devi, K. Suppiah; Sinha, Mudita; Adeoye, Solomon Olusegun; Egwakhe, Johnson Ashiemamho
Description
The challenge of weak product among other issues confronting resilience strategies of an organization has been attributed to insufficient investment in talent management. This study investigated talent management practices as resilience strategies from a product differentiation perspective among selected deposit money banks (DMBs) in Nigeria. A survey research design was adopted, and the population was 2, 169 senior employees and managers. A stratified random sampling technique was adopted, and a sample size of 425 respondents was determined using Rao soft online sample calculator. A validated structured and adapted questionnaire was used in gathering data while Cronbachs alpha reliability coefficients for the constructs ranged from 0.929 to 0.942 with a response rate of 85.6%. Findings indicated that talent management components had a significant effect on product differentiation (adjusted R2 = 0.779, F(5, 366) = 261.564, p < 0.05). The conclusion was that talent management practices significantly affect product differentiation. It was recommended to the management of the DMBs in Nigeria particularly and Africa in general to prioritize talent management practices as resilience strategies to advance product differentiation in their various units of operations. 2026 Solomon Olusegun Adeoye and Johnson Ashiemamho Egwakhe
Source
Contemporary Issues in Entrepreneurship Research;Volume;3;Issue;2;
Date
01-01-2025
Publisher
Emerald Publishing
Subject
AI; Competition; Deposit money bank; L25; M10; O55; Policy; product differentiation; resilience strategies; Robots; senior employees and managers; SMEs; Start-ups; talent management practices
Coverage
Olubiyi T.O., West Midlands Open University, Nigeria; Longe O.B., West Midlands Open University, Nigeria; Susela Devi K.S., Sunway University, Malaysia; Sinha M., Christ University, India; Adeoye S.O., Department of Business Administration and Marketing, Babcock University, Nigeria; Egwakhe J.A., Department of Business Administration and Marketing, Babcock University, Nigeria
Rights
Restricted Access; Hardcopy may be available in the library
Relation
ISSN: 20407246;
Format
online
Language
English
Type
Article

Citation

Olubiyi, Timilehin Olasoji; Longe, Olumide Babatope; Susela Devi, K. Suppiah; Sinha, Mudita; Adeoye, Solomon Olusegun; Egwakhe, Johnson Ashiemamho, “Talent Management Practices and Product Differentiation as Resilience Strategies in Africa,” CHRIST (Deemed To Be University) Institutional Repository, accessed June 19, 2026, https://archives.christuniversity.in/items/show/22935.

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