ItemArticle

Impact of moral and exchange capital on media favourability of financial companies in India

Title
Impact of moral and exchange capital on media favourability of financial companies in India
Creator
Sachdeva, Sakshi; Ramesh, Latha
Description
Purpose The purpose of this study is to illuminate the influence of institutional and transactional corporate social responsibility (CSR) on media sentiments in financial companies in India. This study is conducted to understand how different CSR strategies impact media perceptions, influencing the reputation and public image of financial companies in India. Design/methodology/approach This study examines the data of 56 National Stock Exchange-listed financial companies for eight years of data from 20142015 to 20212022. Panel data regression were used to analyse the data; fixed and random effect models were chosen based on the Hausman test results. Findings Financial companies moral and exchange capital negatively impact the medias favourability of financial companies in India. Diagnostic tests like autocorrelation and heteroscedasticity are also conducted to check the effectiveness of research models. Originality/value Although prior research has examined the effect of CSR on media sentiments, little is known about the impact of moral capital and exchange capital on media favourability of financial companies in India. 2025 Emerald Publishing Limited
Source
Social Responsibility Journal;Volume;21;Issue;9;pp.1806-1817
Date
01-01-2025
Publisher
Emerald Publishing
Subject
CSR; Exchange capital; Financial companies; G21; G23; L82; M14; Media favourability; Moral Capital
Coverage
Sachdeva S., Christ University, Bengaluru, India, Presidency University, Bengaluru, India; Ramesh L., Christ University, Bengaluru, India
Rights
Restricted Access; Hardcopy may be available in the library
Relation
ISSN: 17471117;
Format
online
Language
English
Type
Article

Citation

Sachdeva, Sakshi; Ramesh, Latha, “Impact of moral and exchange capital on media favourability of financial companies in India,” CHRIST (Deemed To Be University) Institutional Repository, accessed June 17, 2026, https://archives.christuniversity.in/items/show/22940.

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