Beyond AR and VR: immersive techniques for effective case teaching

Title

Beyond AR and VR: immersive techniques for effective case teaching

Creator

Elangovan, N.; Sundaravel, E.; Kapse, Manohar

Description

Purpose This study aims to investigate the integration of immersive techniques into case teaching to address the limitations of traditional static methods in management education. It explores how these techniques enhance student engagement, critical thinking and the application of theoretical concepts to real-world scenarios. Design/methodology/approach Adopting a phenomenological and self-reflective methodology, this exploratory study draws insights from the lived experiences of educators and students by using non-technological immersive methods such as roleplay, interviews, industry visits and product exhibitions. Findings The findings reveal that immersive techniques foster deeper cognitive, emotional and behavioral engagement among students, providing a richer understanding of complex business dynamics. However, implementation challenges such as resource constraints and the reliance on external stakeholders are noted. Practical recommendations are provided to overcome these barriers. Practical implications The study highlights scalable and cost-effective immersive methods, making them accessible for institutions with limited technological resources. By bridging the gap between theory and practice, these techniques equip students with the critical skills and competencies required for todays workforce. Originality/value This research contributes to the existing body of literature by focusing on non-technological immersive methods, an area often overshadowed by studies on advanced technologies like virtual reality. It provides a framework for educators to innovate case teaching practices, enhancing the relevance and impact of management education. 2025 Emerald Publishing Limited

Source

CASE Journal;Volume;22;Issue;3;pp.491-510

Date

01-01-2026

Publisher

Emerald Publishing

Subject

Case teaching; Experiential learning, ; Immersive learning; Low-tech methods; Management education

Coverage

Elangovan N., School of Business and Management, Christ University, Bengaluru, India; Sundaravel E., School of Business and Management, Christ University, Bengaluru, India; Kapse M., Jaipuria Institute of Management Indore Campus, Indore, India

Rights

Restricted Access; Hardcopy may be available in the library

Relation

ISSN: 15449106;

Format

online

Language

English

Type

Article

Identifier

https://doi.org/10.1108/TCJ-02-2025-0029

https://www.scopus.com/pages/publications/105038414112?origin=resultslist