Determinants of online consumer buying behaviour: an empirical study on apparel retail

Title

Determinants of online consumer buying behaviour: an empirical study on apparel retail

Creator

Katiyar, Neha; Tripathi, Abhinav Priyadarshi

Description

The purpose of this paper is to study the customer attitude towards apparel segment available online. A questionnaire is framed on the basis of extensive literature review and through which 654 valid responses were received from the online survey. The objective of the study has been fulfilled with the help of internal consistency reliability analysis, validity analysis (Cronbachs alpha and CFA) of the factors identified. Based on the data collected through the primary survey, it has been identified that overall convenience, price attribute, website quality, product brand image and perceived risk are the major determinants of customer online purchase intention. The study has many implications for online retailers, strategists, internet marketers and online shoppers in India. The majority of the shoppers in India seek offers and discounts instead of brand or high quality. The study reveals that online retailers may target the appropriate socio-economic background for the success. Copyright 2025 Inderscience Enterprises Ltd.

Source

International Journal of Business and Globalisation;Volume;40;Issue;3;pp.265-288

Date

01-01-2025

Publisher

Inderscience Publishers

Subject

buying behaviour; online purchase intention; SEM modelling

Coverage

Katiyar N.; Tripathi A.P., School of Business and Management, Christ University, Ghaziabad, India

Rights

Restricted Access; Hardcopy may be available in the library

Relation

ISSN: 17533627;

Format

online

Language

English

Type

Article

Identifier

https://doi.org/10.1504/IJBG.2025.146482

https://www.scopus.com/pages/publications/105007143493?origin=resultslist