ItemArticle

Influence of Financial Attitude and Financial Socialization on Investment Behavior of Women

Title
Influence of Financial Attitude and Financial Socialization on Investment Behavior of Women
Creator
Shetty, Meetha; Mathew, Sonia; Sinha, Mudita; Balaji, Vedha
Description
Women generally avoid risk when investing, often preferring traditional options such as bank fixed deposits and gold. This behavior limits their participation in NTI, like stocks and mutual funds, which typically offer higher long-term returns. Purpose: The paper discussed how financial attitude (FA) and parental financial socialization (PFS) affected the non-traditional investment behavior (NTIB) of Indian women. Design/Methodology/Approach: The study used a quantitative research design, with an online survey administered to 403 working Indian women aged 2555 years. Data was collected through convenience sampling and analyzed using SPSS 23. Findings: FA related to interest and deliberative spending significantly influenced womens non-traditional investment behavior. Parental financial behavior (FB) and direct financial teaching also had a positive impact, whereas financial anxiety and parental role modeling did not exhibit a significant influence. Practical Implications: The results emphasized the need for financial institutions and policymakers to implement targeted financial education programs, as well as for parents to provide proactive financial education, to increase the level of non-traditional investment among women. Originality/Value: The research contributed to the family financial socialization theory by providing empirical data on the joint effect of FA and PFS on the NTIB of Indian women. 2026, Associated Management Consultants Pvt. Ltd.. All rights reserved.
Source
Indian Journal of Marketing;Volume;56;Issue;3;pp.9-29
Date
01-01-2026
Publisher
Associated Management Consultants Pvt. Ltd.
Subject
female investment behavior; financial attitude; non-traditional investments; parental financial socialization
Coverage
Shetty M., School of Business and Management, Christ University, Hosur Road, Karnataka, Bengaluru, 560 029, India; Mathew S., School of Business and Management, Christ University, Hosur Road, Karnataka, Bengaluru, 560 029, India; Sinha M., School of Business and Management, Christ University, Hosur Road, Karnataka, Bengaluru, 560 029, India; Balaji V., School of Business and Management, Christ University, Hosur Road, Karnataka, Bengaluru, 560 029, India
Rights
Restricted Access; Hardcopy may be available in the library
Relation
ISSN: 9738703;
Format
online
Language
English
Type
Article

Citation

Shetty, Meetha; Mathew, Sonia; Sinha, Mudita; Balaji, Vedha, “Influence of Financial Attitude and Financial Socialization on Investment Behavior of Women,” CHRIST (Deemed To Be University) Institutional Repository, accessed June 18, 2026, https://archives.christuniversity.in/items/show/23349.

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