ItemArticle

Examining the Components of Organizational Attractiveness: An Employee Perspective

Title
Examining the Components of Organizational Attractiveness: An Employee Perspective
Creator
Francis, Shimmy; Rangasamy, Sangeetha; Iyer, Lakshmi Shankar; Sathiyaseelan, B.
Description
This study examines the key components influencing organizational attractiveness in the Information Technology (IT) sector in Bangalore, India. A multistage sampling technique was employed to gather data from employees across twenty IT software companies in Bangalore. A structured questionnaire was administered, and a total of 740 responses were collected. Data analysis was conducted using the Statistical Programme for Social Sciences (SPSS 25.0), incorporating descriptive and inferential statistical methods. Exploratory factor analysis with Promax rotation was applied to extract the primary factors contributing to organizational attractiveness. The analysis revealed nine critical factors influencing organizational attractiveness: career growth opportunities (CGO), corporate social responsibility (CSR), flexible work practices (FWP), perceived organizational prestige (POP), perceived organizational support (POS), happiness at work (HAW), professional stability (PS), work options (WO), and compressed workweeks (CW). CGO and FWP emerged as the most impactful factors, reflecting employees' preferences for career advancement and work-life balance. CSR and POP highlight the importance of organizational values and reputation. The Author(s).
Source
Interdisciplinary Journal of Management Studies;Volume;18;Issue;4;pp.615-633
Date
01-01-2025
Publisher
University of Tehran, College of Farabi
Subject
Career growth opportunities; Corporate social responsibility; Employer branding; Organizational attractiveness; Professional stability; Work option
Coverage
Francis S., School of Business and Management, Christ University, Karnataka, Bengaluru, 560029, India; Rangasamy S., School of Business and Management, School of Business and Management, Christ University, Karnataka, Bengaluru, 560029, India; Iyer L.S., Head of Business Analytics, School of Business and Management, School of Business and Management, Christ University, Karnataka, Bengaluru, 560029, India; Sathiyaseelan B., School of Business and Management, School of Business and Management, Christ University, Karnataka, Bengaluru, 560029, India
Rights
Restricted Access; Hardcopy may be available in the library
Relation
ISSN: 29810795;
Format
online
Language
English
Type
Article

Citation

Francis, Shimmy; Rangasamy, Sangeetha; Iyer, Lakshmi Shankar; Sathiyaseelan, B., “Examining the Components of Organizational Attractiveness: An Employee Perspective,” CHRIST (Deemed To Be University) Institutional Repository, accessed June 19, 2026, https://archives.christuniversity.in/items/show/23389.

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