A unique stimulus-emotion-servicescape model for unsought goods that negates undesirability by capturing emotions and creates desirability through servicescape /
- Title
- A unique stimulus-emotion-servicescape model for unsought goods that negates undesirability by capturing emotions and creates desirability through servicescape /
- Creator
- V R, Uma.
- Description
- Patent Number: 201941039390, Applicant: Dr. V R Uma.
Unsought goods are those products that are desired when a problem occurs or those that require aggressive selling efforts. The unsought product identified to construct the Stimulus-Servicescape model is health insurance. The clusters identified for testing the model include, the users and the non users. The non-users were further bifurcated as those that were exposed to stimuli and those that were not. Hence, there are three clusters. - Date
- 2019-03-15
- Publisher
- Intellectual Property India
- Subject
- Engineering
- Language
- English
- Type
- Patent
Files
Collection
Citation
V R, Uma., “A unique stimulus-emotion-servicescape model for unsought goods that negates undesirability by capturing emotions and creates desirability through servicescape /,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 23, 2025, https://archives.christuniversity.in/items/show/2343.