ItemArticle

NEXT-GEN SUSTAINABILITY: ANALYSING ATTITUDES AND ACTIONS OF GEN Z TOWARDS CIRCULAR ECONOMY AND ECO-FRIENDLY PRACTICES

Title
NEXT-GEN SUSTAINABILITY: ANALYSING ATTITUDES AND ACTIONS OF GEN Z TOWARDS CIRCULAR ECONOMY AND ECO-FRIENDLY PRACTICES
Creator
Rizwana, Mehar; Mohanasundaram, Thangamuthu; Singh, Padmalini; Muthukumar, Kuppusamy; Dheepa, Thangamani; Mishra, Niharika
Description
Generation Zs (Gen Z) role in the creation in maintenance of the circular economy is very important, as they have the potential to shape sustainable practices for future generations. This study aims to comprehend Gen Zs role in promoting environmental sustainability within the framework of the circular economy. An explanatory sequential research design has been adopted in order to achieve the objectives of this research article. The researchers have initially collected quantitative data from 941 respondents using a questionnaire. The respondents were selected based on a stratified random sampling approach. Following the quantitative analysis, qualitative data was collected via interviews with 18 Gen Z participants. Based on the quantitative data analysis, the study found that Gen Z exhibits a strong commitment to promoting circular economy. The results of the Structural Equation Modelling (SEM) shows that recycling activity has the highest impact on achieving the principles of circular economy. Based on the qualitative analysis, this study discovered four main themes. The first theme was centred on Awareness of Circular Economy. The second theme explored the Integration of the Circular Economy on Personal Life. The third theme, probed into the Impact of the Circular Economy on Peoples Lives. While the final theme addressed Steps Towards Building an Active Circular Economy. UMT Press
Source
Journal of Sustainability Science and Management;Volume;21;Issue;1;pp.166-181
Date
01-01-2026
Publisher
Universiti Malaysia Terengganu
Subject
Environment; recycle; reuse; sustainability; sustainable development goals
Coverage
Rizwana M., M.S. Ramaiah Institute of Technology, Karnataka, Bengaluru, 560054, India; Mohanasundaram T., M.S. Ramaiah Institute of Technology, Karnataka, Bengaluru, 560054, India; Singh P., Department of Management Studies, BNM Institute of Technology, Banashankari, Karnataka, Bengaluru, 560070, India; Muthukumar K., Shri Nehru Maha Vidyalaya College of Arts & Science, Tamil Nadu, Coimbatore, 641059, India; Dheepa T., School of Business and Management, Christ University, Hosur Road, Karnataka, Bengaluru, 560029, India; Mishra N., M.S. Ramaiah Institute of Management, Karnataka, Bengaluru, 560054, India
Rights
All Open Access; Bronze Open Access
Relation
ISSN: 18238556;
Format
online
Language
English
Type
Article

Citation

Rizwana, Mehar; Mohanasundaram, Thangamuthu; Singh, Padmalini; Muthukumar, Kuppusamy; Dheepa, Thangamani; Mishra, Niharika, “NEXT-GEN SUSTAINABILITY: ANALYSING ATTITUDES AND ACTIONS OF GEN Z TOWARDS CIRCULAR ECONOMY AND ECO-FRIENDLY PRACTICES,” CHRIST (Deemed To Be University) Institutional Repository, accessed June 18, 2026, https://archives.christuniversity.in/items/show/23617.

Output Formats