ItemArticle

Factors Influencing Equity Investment Intention: A Behavioral Perspective

Title
Factors Influencing Equity Investment Intention: A Behavioral Perspective
Creator
Vincent, G.; Baburaj, Pranav; Kumari, Manisha; Sharada, S.; Hanumanthu, Kanaka Durga; James, Arun
Description
Many financial and psychological factors influence equity investment decisions. The present study examines the influence of Personality, risk attitude, and financial literacy on equity investment intention. Questionnaire responses were collected from Bengaluru investors. The present study uses the Big Five Personality Traits (Extraversion, Agreeableness, Conscientiousness, Neuroticism, and Openness to Experience) to categorise individual behaviour tendencies. Risk attitude is examined as a mediator variable, and financial literacy (Financial Knowledge, Financial Skill, and Financial Attitude) is examined as a moderator variable. The results show that extraversion, conscientiousness, and openness to experience positively affect equity investment intention, and Neuroticism negatively affects equity investment intention. Risk-taking propensity also moderates the personality-investment intention relationship and shows that individuals with high risk-taking propensity invest in equities. Financial literacy also moderates the relationship and implies that financial knowledge and ability are key determinants of investing. These results have policy and practice implications for investment educators, policymakers, and financial planners and indicate the value of investor-specified advice founded on psychological and financial literacy profiles. Financial literacy programs can assist investors in making effective investment decisions and managing risk. This research contributes to the behavioural finance literature by integrating personality psychology and financial literacy as investment decision-making frameworks. 2025, Iquz Galaxy Publisher. All rights reserved.
Source
International Research Journal of Multidisciplinary Scope;Volume;6;Issue;3;pp.1560-1574
Date
01-01-2025
Publisher
Iquz Galaxy Publisher
Subject
Behavioural Finance; Equity Investment Intention; Financial Literacy; Personality Traits; Risk Propensity
Coverage
Vincent G., SRM Institute of Science and Technology (Deemed to be University), Tiruchirappalli, India; Baburaj P., Department of Commerce & Professional Studies, Rajagiri College of Social Sciences, Kalamassery, India; Kumari M., Presidency College, Autonomous, Bengaluru, India; Sharada S., MES Institute of Management, Rajajinagar, Bengaluru, India; Hanumanthu K.D., KL Business School, Koneru Lakshmaiah Education Foundation, Andhra Pradesh, Vaddeswaram, India; James A., Christ Deemed to be University, Bengaluru, India
Rights
All Open Access; Gold Open Access
Relation
ISSN: 2582631X;
Format
online
Language
English
Type
Article

Citation

Vincent, G.; Baburaj, Pranav; Kumari, Manisha; Sharada, S.; Hanumanthu, Kanaka Durga; James, Arun, “Factors Influencing Equity Investment Intention: A Behavioral Perspective,” CHRIST (Deemed To Be University) Institutional Repository, accessed June 19, 2026, https://archives.christuniversity.in/items/show/23636.

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