The Future of Banking: Leveraging AI for Business Transformation

Title

The Future of Banking: Leveraging AI for Business Transformation

Creator

Seranmadevi, R.; Pavan Kumar Raju, R.; Anu P., R.; Sinha, Seema

Description

Artificial intelligence (AI) has moved the banking sector into a new era, offering unmatched channels to improve efficiency, risk management, and customer experiences. The research delved into the role of AI in banking, particularly the applications, challenges, and implications. Descriptive research design is used to describe the acceptance rate of banking customers toward leveraging AI in Banking transactions through theTechnology Acceptance Model (TAM) to prove the hypothesis thatAttitude Towards Using AI mediates the individual effects of Perceived Usefulness, Perceived Ease of Use, and Perceived Risk with Behavioural Intention. The primary data was collected from 385 banking customers using the purposive sampling technique by circulating astructured questionnaire. This research shows that AI brings about more benefits than challenges, but it is crucial to handle the latter carefully to enable sustainable sectoral growth. The empirical results support theexistence of a promising environment for AI adoption in thebanking industry as there the customers show a positive behavioural intention. The Author(s), under exclusive license to Springer Nature Switzerland AG 2025.

Source

Studies in Systems, Decision and Control;Volume;291;pp.317-327

Date

01-01-2025

Publisher

Springer Science and Business Media Deutschland GmbH

Subject

AI in Banking; Attitude; Banking; Behavioural intention; Perceived ease; TAM

Coverage

Seranmadevi R., Department of Professional Studies, CHRIST (Deemed to Be University), Karnataka, Bangalore, India; Pavan Kumar Raju R., Department of Professional Studies, CHRIST (Deemed to Be University), Karnataka, Bangalore, India; Anu P. R., Department of Professional Studies, CHRIST (Deemed to Be University), Karnataka, Bangalore, India; Sinha S., Department of Professional Studies, CHRIST (Deemed to Be University), Karnataka, Bangalore, India

Rights

Restricted Access; Hardcopy may be available in the library

Relation

ISSN: 21984182;

Format

online

Language

English

Type

Book chapter

Identifier

https://doi.org/10.1007/978-3-031-87372-0_29

https://www.scopus.com/pages/publications/105027017626?origin=resultslist