ItemBook Chapter

Factors Influencing Purchase Intention of Organic Coffee

Title
Factors Influencing Purchase Intention of Organic Coffee
Creator
Mathur, Smriti; Shah, Christina Sanchita; Ganguly, Deeksha Gupta; Rashmi
Description
This study looks at the variables affecting Indian customers propensity to buy organic coffee. Drawing on the Theory of Planned Behavior (TPB) and considering the unique cultural context of India, the study integrates a multi-dimensional framework, incorporating personality, attitude, lifestyle, subjective norm, collectivism, perceived behavioral control, perceived consumer effectiveness, and environmental concerns, to analyze the dynamics of organic coffee purchase intention. Data was gathered from a representative sample size of 420 Indian coffee customers making use of a formal questionnaire and analyzed using statistical tools such as SPSS and Amos. Our findings show a favorable relationship between purchase intention with attitude, collectivism, and environmental concern. This study has implications for both research and practice. The Author(s), under exclusive license to Springer Nature Switzerland AG 2025.
Source
Studies in Systems, Decision and Control;Volume;586;pp.1883-1902
Date
01-01-2025
Publisher
Springer Science and Business Media Deutschland GmbH
Subject
Organic coffee; Perceived behavioral control; Perceived consumer effectiveness; Theory of planned behavior
Coverage
Mathur S., School of Business and Management, Christ (Deemed to be University), Ghaziabad, India; Shah C.S., School of Management, BML Munjal University, Haryana, Gurugram, India; Ganguly D.G., School of Business and Management, Christ (Deemed to be University), Ghaziabad, India; Rashmi, School of Business and Management, Christ (Deemed to be University), Ghaziabad, India
Rights
Restricted Access; Hardcopy may be available in the library
Relation
ISSN: 21984182;
Format
online
Language
English
Type
Book chapter

Citation

Mathur, Smriti; Shah, Christina Sanchita; Ganguly, Deeksha Gupta; Rashmi, “Factors Influencing Purchase Intention of Organic Coffee,” CHRIST (Deemed To Be University) Institutional Repository, accessed June 19, 2026, https://archives.christuniversity.in/items/show/24015.

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