ItemBook Chapter

Sway of Social Media Financial Content on Financial Literacy of Youngsters in a Metropolitan City

Title
Sway of Social Media Financial Content on Financial Literacy of Youngsters in a Metropolitan City
Creator
Dave, K.A.; Ashfaque, M.Z.; Taskeen, R.; Azharshaheen, S.S.; Swaroop, Kotigari Reddi; Mukthar, K. P. Jaheer
Description
On social media, the financial material has steadily been shaping the financial actions and knowledge levels of youngsters globally. This research was intended to study the influence of social media financial content on the financial literacy of youngsters in Bengaluru, a metropolitan city in India. The study looked into the patterns of social media usage for financial information acquisition, the types of financial content consumed, and the perceived impact on financial decision-making processes and overall financial literacy levels. The results showed that while gender and marital status significantly influence the type of financial content consumed, factors such as age, educational background, occupation, and income level did not exhibit significant variations in content preferences. The study highlighted that the diversity of social media platforms and the nature of content available on these platforms play pivotal roles in shaping the financial literacy levels of youngsters. The conclusion reflects that there is a clear relationship between social media engagement and financial information acquisition. The Author(s), under exclusive license to Springer Nature Switzerland AG 2026.
Source
Studies in Systems, Decision and Control;Volume;659;pp.853-866
Date
01-01-2026
Publisher
Springer Science and Business Media Deutschland GmbH
Subject
Financial content; Financial literacy; Social media; Youngsters
Coverage
Dave K.A., St. Josephs College of Commerce (Autonomous), Karnataka, Bengaluru, India; Ashfaque M.Z., St. Josephs College of Commerce (Autonomous), Karnataka, Bengaluru, India; Taskeen R., St. Josephs College of Commerce (Autonomous), Karnataka, Bengaluru, India; Azharshaheen S.S., Kirloskar Institute of Management, Maharashtra, Pune, India; Swaroop K.R., School of Business and Management, CHRIST University, Bengaluru, India; Mukthar K.P.J., Kristu Jayanti (Deemed to be University), Bengaluru, India
Rights
Restricted Access; Hardcopy may be available in the library
Relation
ISSN: 21984182;
Format
online
Language
English
Type
Book chapter

Citation

Dave, K.A.; Ashfaque, M.Z.; Taskeen, R.; Azharshaheen, S.S.; Swaroop, Kotigari Reddi; Mukthar, K. P. Jaheer, “Sway of Social Media Financial Content on Financial Literacy of Youngsters in a Metropolitan City,” CHRIST (Deemed To Be University) Institutional Repository, accessed June 19, 2026, https://archives.christuniversity.in/items/show/24105.

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