ItemBook Chapter

Equity and inclusion in GenAI innovation: Exploring the challenges and strategies for ensuring equitable access to and benefits from GenAI-driven innovation

Title
Equity and inclusion in GenAI innovation: Exploring the challenges and strategies for ensuring equitable access to and benefits from GenAI-driven innovation
Creator
Padmaja, V.; Bhanumathi, P.; Patangia, Bishal
Description
This chapter examines the critical need for equity and inclusion in the development and deployment of Generative Artificial Intelligence (GenAI) technologies. As GenAI rapidly transforms various sectors, from health care to education, its benefits are not evenly distributed, risking the exacerbation of existing social inequalities leading to a huge digital divide. The chapter explores theoretical frameworks like critical race theory (CRT) and intersectionality to understand how biases embedded in AI systems can perpetuate discrimination. It also highlights the role of open-source platforms and emerging AI initiatives in the Global South in democratizing access to these technologies. Through case studies of companies like Procter & Gamble and Microsoft, the chapter demonstrates both the potential of GenAI to drive innovation and the challenges of integrating AI ethically into global operations. The discussion underscores the importance of deliberate, inclusive strategies to ensure that AI serves as a force for social good, fostering global equity rather than deepening divides. 2025 V. Padmaja, P. Bhanumathi and Bishal Patangia. All rights reserved.
Source
The Generative AI Impact: Reframing Innovation in Society 5.0;pp.181-198
Date
01-01-2025
Publisher
Emerald Group Publishing Ltd.
Subject
AI bias; Digital divide; Discrimination; Equity; Generative AI; Inclusion
Coverage
Padmaja V., M.S. Ramaiah Institute of Management, India; Bhanumathi P., M.S. Ramaiah Institute of Management, India; Patangia B., Christ University, India
Rights
Restricted Access; Hardcopy may be available in the library
Relation
ISBN: 978-183549105-8; 978-183549106-5;
Format
online
Language
English
Type
Book chapter

Citation

Padmaja, V.; Bhanumathi, P.; Patangia, Bishal, “Equity and inclusion in GenAI innovation: Exploring the challenges and strategies for ensuring equitable access to and benefits from GenAI-driven innovation,” CHRIST (Deemed To Be University) Institutional Repository, accessed June 18, 2026, https://archives.christuniversity.in/items/show/24265.

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