ItemBook Chapter

Frictionless shopping in the digital era: A comprehensive analysis of instant gratification, ethical considerations, and future prospects

Title
Frictionless shopping in the digital era: A comprehensive analysis of instant gratification, ethical considerations, and future prospects
Creator
Harshitha, Talasila; Prathiba, S.; Narasimha Murthy, H.; Devapictahi, Joel Jebadurai
Description
This research chapter investigates the dynamic interplay between instant gratification and smart retailing, focussing on the transformative impact of frictionless shopping experiences. This chapter examines various channels, including omnichannel shopping, personalized recommendations, gamification, and rewards, highlighting their roles in bridging the gap between physical and digital realms. Additionally, it delves into the immersive world of virtual try-ons, analyzing their influence on immediate decision-making and customer satisfaction. This chapter also explores the intersection of instant gratification and smart retailing, emphasizing frictionless shopping's transformative impact. It examines ethical implications, envisions future frameworks, and anticipates enhanced consumer empowerment in evolving retail landscapes. This chapter employs a comprehensive literature review approach to analyze the existing body of knowledge on frictionless shopping, instant gratification, and smart retail technologies. This chapter highlights the transformative potential of smart retail, emphasizing ethical considerations. Anticipating enhanced consumer empowerment, it envisions a moral evolution in retail practices for immediate satisfaction. Informing retailers on ethical considerations, influencing policy development, and guiding the industry towards transparent, consumer-centric smart retail practices for sustainable growth and customer satisfaction. This chapter contains updated work from Frictionless shopping, Smart retailing, Instant gratification, and Ethical considerations. A comprehensive exploration of instant gratification's interplay with smart retailing, emphasizing ethical considerations and forecasting future frameworks to guide the evolving landscape towards responsible and transparent consumer-centric practices. 2025 Talasila Harshitha, Prathiba S., Narasimha Murthy H. and Joel Jebadurai Devapictahi. Published under exclusive licence by Emerald Publishing Limited. All rights reserved.
Source
Marketing Intelligence, Part A: Understanding Customers in the Era of Digitalization;pp.73-89
Date
01-01-2025
Publisher
Emerald Publishing
Subject
Ethical considerations; Frictionless shopping; Gamification; Instant gratification; Omnichannel shopping; Personalized recommendations; Prospects; Smart retailing; Virtual try-ons
Coverage
Harshitha T., Christ University, India; Prathiba S., Christ University, India; Narasimha Murthy H., Christ University, India; Devapictahi J.J., St. Joseph's College of Engineering, India
Rights
Restricted Access; Hardcopy may be available in the library
Relation
ISBN: 978-183549418-9; 978-183549419-6;
Format
online
Language
English
Type
Book chapter

Citation

Harshitha, Talasila; Prathiba, S.; Narasimha Murthy, H.; Devapictahi, Joel Jebadurai, “Frictionless shopping in the digital era: A comprehensive analysis of instant gratification, ethical considerations, and future prospects,” CHRIST (Deemed To Be University) Institutional Repository, accessed June 18, 2026, https://archives.christuniversity.in/items/show/24269.

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