Synergizing digital learning with customer engagement in digital era
- Title
- Synergizing digital learning with customer engagement in digital era
- Creator
- Samriddha, D.P.; Manickam, Thirupathi; Kalenahalli, Devarajanayaka; Ravi, V.
- Description
- Specifically concentrating on the junction of digital learning and customer engagement, this research investigates the dynamic interplay between technology, education, and consumer relationships. The research demonstrates a symbiotic link between advances in one field and their favourable influence on the other through a thorough literature review and case studies. The findings show that increasing learning outcomes and fostering meaningful customer involvement may be achieved by combining customer engagement tactics with digital learning methodologies. According to the study's conclusion, firms must take advantage of this convergence to gain a competitive advantage. It highlights that digital learning and consumer involvement offer a substantial channel for innovation and growth. According to the report, for a complete user experience, customer engagement tactics should include digital learning tools. By illuminating this creative amalgamation, this chapter provides a novel outlook on the dynamic digital terrain, providing discernments into restructuring pedagogical approaches and augmenting customer engagements. 2025 Samriddha D. P., Thirupathi Manickam, Devarajanayaka Kalenahalli and Ravi V.. All rights reserved.
- Source
- Marketing Intelligence, Part B: AI, Trust, and Innovation in the Modern Business Landscape;pp.23-45
- Date
- 01-01-2025
- Publisher
- Emerald Publishing
- Subject
- Customer engagement; Customer interaction; Digital learning; Digital strategies; Interactive learning; Technology in education
- Coverage
- Samriddha D.P., Christ University, India; Manickam T., Christ University, India; Kalenahalli D., University of Buraimi, Oman; Ravi V., Christ University, India
- Rights
- Restricted Access; Hardcopy may be available in the library
- Relation
- ISBN: 978-183662560-5; 978-183662561-2;
- Format
- online
- Language
- English
- Type
- Book chapter
Collection
Citation
Samriddha, D.P.; Manickam, Thirupathi; Kalenahalli, Devarajanayaka; Ravi, V., “Synergizing digital learning with customer engagement in digital era,” CHRIST (Deemed To Be University) Institutional Repository, accessed June 17, 2026, https://archives.christuniversity.in/items/show/24297.