Embracing edge computing: Elevating marketing intelligence across Asian business horizons

Title

Embracing edge computing: Elevating marketing intelligence across Asian business horizons

Creator

Mohanty, Priyakrushna; Vasudev, Khushi

Description

This research paper investigates the transformative potential of Edge Computing within the Asian business landscape, with a specific focus on India and China. It also aims to understand the implications of edge computing in the domain of market intelligence in the Asian business setup. The study falls into the category of exploratory research. It is based on the systematic review of academic literature related to edge computing and frontier technology advancements in Asian countries. The findings suggest that Edge Computing has the potential to bridge the technology gap in Asia, offering governments and businesses the means to reach wider audiences and accelerate innovation. Edge Computing is in the early stages of mass adoption, especially in the Asian context. Hence, this viewpoint article sets itself apart by enunciating the structure and approach in which the Asian business landscape can make use of edge technologies. The practical implications of this study lie in its potential to inform policymakers, businesses and technology innovators in Asia about the opportunities presented by Edge Computing. By understanding the tailored approaches taken by India and China, stakeholders can better harness Edge Computing to drive economic development, bridge technology disparities and enhance their global competitiveness. 2025 Priyakrushna Mohanty and Khushi Vasudev. All rights reserved.

Source

Marketing Intelligence, Part B: AI, Trust, and Innovation in the Modern Business Landscape;pp.125-146

Date

01-01-2025

Publisher

Emerald Publishing

Subject

Asian businesses; Edge computing; Industry 4.0; Marketing intelligence; Technology adoption

Coverage

Mohanty P., Christ University, India; Vasudev K., Christ University, India

Rights

Restricted Access; Hardcopy may be available in the library

Relation

ISBN: 978-183662560-5; 978-183662561-2;

Format

online

Language

English

Type

Book chapter

Identifier

https://doi.org/10.1108/978-1-83662-560-520251006

https://www.scopus.com/pages/publications/105006606080?origin=resultslist