Virtual tourism: Traversing the kaleidoscope of virtual reality

Title

Virtual tourism: Traversing the kaleidoscope of virtual reality

Creator

Avanesh, Neetha Mary; Zachariah, Minu

Description

The influx of artificial intelligence (AI) in tourism have paved way for the phenomenal growth in virtual tourism. An attempt has been made to understand the current state of virtual reality (VR) adoption in the tourism sector, its pros, the VR tools available in tourism, a few VR companies and their business models, the interplay of VR with various tourism sectors for the promotion of physical tourism, the major challenges being faced, and recommendations to manage the challenges. The authors believe that the outcome of the study would provide practical insights for myriad stakeholders for enhancing growth in the tourism sector. 2025 by Neetha Mary Avanesh and Minu Zachariah. All rights reserved.

Source

The AI Metaverse Revolution: Transforming Multi-Business Scenarios (Volume 1);pp.217-228

Date

01-01-2025

Publisher

Emerald Publishing

Subject

Artificial intelligence; Business models; Physical tourism; Tourism sector; Virtual reality; Virtual tourism

Coverage

Avanesh N.M., School of Business and Management, Christ (Deemed to be University), Bengaluru, India; Zachariah M., Department of Management Studies and Research Centre, B.M.S. College of Engineering, Bengaluru, India

Rights

Restricted Access; Hardcopy may be available in the library

Relation

ISBN: 978-183662582-7; 978-183662583-4;

Format

online

Language

English

Type

Book chapter

Identifier

https://doi.org/10.1108/978-1-83662-582-720251017

https://www.scopus.com/pages/publications/105009870998?origin=resultslist