ItemBook Chapter

Sustainable Synergy: Exploring the Relationship Between Environmental Marketing and Green Entrepreneurship for Business

Title
Sustainable Synergy: Exploring the Relationship Between Environmental Marketing and Green Entrepreneurship for Business
Creator
Sharma, Manjari; Reddy, Anugu Harshavardhan; Kachhi, Zidan
Description
Environmental marketing and green entrepreneurship have emerged as vital approaches for businesses to integrate sustainability principles into their operations. This study explores the relationship between environmental marketing and green entrepreneurship as a sustainable approach for businesses. The methodology adopted for this study involves an exploratory literature review, which includes a review of scholarly articles on environmental marketing and green entrepreneurship. The sample description included a wide range of literature from diverse sources, covering various aspects of environmental marketing and green entrepreneurship. Literature was analyzed using qualitative thematic analysis, which involves identifying recurring themes, patterns, and insights from the literature. The results reveal that environmental marketing and green entrepreneurship are closely interconnected with the themes that emerged. The discussion revolves around the conclusions drawn from the results, including the implications for businesses, consumers, and society, and the potential benefits of integrating environmental marketing and green entrepreneurship as a sustainable approach. The study provides insights for businesses, policymakers, and other stakeholders on the importance of environmental marketing and green entrepreneurship in driving sustainable business practices and fostering environmental sustainability. 2025 by Apple Academic Press, Inc.
Source
Agile Business Transformations: Priorities, Lessons, and Practices;pp.147-162
Date
01-01-2025
Publisher
Apple Academic Press
Coverage
Sharma M., School of Commerce, Finance & Accountancy, CHRIST (Deemed to be University), Lavasa Campus, Pune, India; Reddy A.H., School of Business & Management, CHRIST (Deemed to be University), Lavasa Campus, Pune, India; Kachhi Z., School of Commerce, Finance & Accountancy, CHRIST (Deemed to be University), Lavasa Campus, Pune, India
Rights
Restricted Access; Hardcopy may be available in the library
Relation
ISBN: 978-104023069-5; 978-100355934-4;
Format
online
Language
English
Type
Book chapter

Citation

Sharma, Manjari; Reddy, Anugu Harshavardhan; Kachhi, Zidan, “Sustainable Synergy: Exploring the Relationship Between Environmental Marketing and Green Entrepreneurship for Business,” CHRIST (Deemed To Be University) Institutional Repository, accessed June 18, 2026, https://archives.christuniversity.in/items/show/24392.

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