ItemBook Chapter

Influence of Digital Voice Assistance on Consumer Purchase Intention

Title
Influence of Digital Voice Assistance on Consumer Purchase Intention
Creator
Dhiman, Sakshi; Poulose, Jeanne; Bhattacharjee, Sanjib; Sharma, Vinod; Kapse, Manohar
Description
The focus of this research is to analyze how digital voice assistants (DVAs) influence the buying decisions of consumers when it comes to online shopping in the Delhi-NCR region. The study involves surveying 225 online shoppers using a purposive sampling method to collect data on their perceptions and experiences with DVAs in online shopping. To study consumer purchase intention, we conducted a data analysis that involved a structural equation model, which focused on the perceived ease of use and perceived usefulness of DVAs. The paper highlights the crucial role of DVAs in shaping consumer purchase intention and influencing purchase decisions in the context of e-commerce/online shopping. The study has significant implications for e-commerce companies and marketers. To promote their adoption, they should think about integrating DVAs into their online purchasing platforms, grow DVA trust, and explain their advantages. Additionally, businesses ought to spend money creating more complex DVAs that can offer tailored advice and recommendations based on client preferences and previous purchases. 2025 by Apple Academic Press, Inc.
Source
Agile Business Transformations: Priorities, Lessons, and Practices;pp.83-100
Date
01-01-2025
Publisher
Apple Academic Press
Coverage
Dhiman S., School of Business and Management, Christ (Deemed to be University), Delhi, India; Poulose J., School of Business and Management, Christ (Deemed to be University), Delhi, India; Bhattacharjee S., School of Management, Presidency University, Bengaluru, India; Sharma V., Symbiosis Center for Management and Human Resource Development (SCMHRD), Symbiosis International (Deemed University), Pune, India; Kapse M., Symbiosis Center for Management and Human Resource Development (SCMHRD), Symbiosis International (Deemed University), Pune, India
Rights
Restricted Access; Hardcopy may be available in the library
Relation
ISBN: 978-104023069-5; 978-100355934-4;
Format
online
Language
English
Type
Book chapter

Citation

Dhiman, Sakshi; Poulose, Jeanne; Bhattacharjee, Sanjib; Sharma, Vinod; Kapse, Manohar, “Influence of Digital Voice Assistance on Consumer Purchase Intention,” CHRIST (Deemed To Be University) Institutional Repository, accessed June 18, 2026, https://archives.christuniversity.in/items/show/24391.

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