ItemBook Chapter

Role of Augmented Reality (AR) in Promoting Media Literacy and Sustainability Awareness: A Mixed Method Approach

Title
Role of Augmented Reality (AR) in Promoting Media Literacy and Sustainability Awareness: A Mixed Method Approach
Creator
Bhavana, S.; Kumar, Abhishek; Unhelkar, Bhuvan
Description
Augmented reality (AR) has emerged as a transformative tool in education, offering immersive experiences that enhance engagement and understanding across various domains. This study explores the potential of AR in promoting media literacy and sustainability awareness, two critical competencies in the modern information landscape. Through a mixed-methods approach, the research investigates how AR interventions can improve individuals ability to critically assess media content while simultaneously raising awareness about environmental sustainability. The study employs pre- and post-test evaluations, focus groups, and user interaction data to measure changes in media literacy and sustainability awareness among participants exposed to AR-based educational content. Findings indicate that AR significantly enhances media literacy by enabling users to better identify fake news, understand media bias, and critically evaluate information sources. The implications of these findings suggest that AR is not only a powerful tool for enhancing media literacy and sustainability awareness but also a catalyst for promoting informed, responsible, and proactive citizenship in the digital age. 2026 selection and editorial matter, Sonal Trivedi, Vishal Jain, Balamurugan Balusamy, Subhendu Pani, and Danish Ather.
Source
Augmented Reality and Sustainability: Goals and Challenges;pp.121-141
Date
01-01-2025
Publisher
CRC Press
Coverage
Bhavana S., Department of Media Studies, Christ University, Bangalore Central Campus, India; Kumar A., School of Information Systems and Management, University of South Florida, United States; Unhelkar B., School of Information Systems, Muma College of Business, Sarasota-Manatee campus, United States
Rights
Restricted Access; Hardcopy may be available in the library
Relation
ISBN: 978-104054283-5; 978-103295147-8;
Format
online
Language
English
Type
Book chapter

Citation

Bhavana, S.; Kumar, Abhishek; Unhelkar, Bhuvan, “Role of Augmented Reality (AR) in Promoting Media Literacy and Sustainability Awareness: A Mixed Method Approach,” CHRIST (Deemed To Be University) Institutional Repository, accessed June 18, 2026, https://archives.christuniversity.in/items/show/24410.

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