ItemBook Chapter

Think Big with Big Data: Finding Appropriate Big Data Strategies for Corporate Cultures

Title
Think Big with Big Data: Finding Appropriate Big Data Strategies for Corporate Cultures
Creator
Mythily, E.; Ramya, S.S.; Sangeeta, K.; Swathi, B.; Kumar, Manish; Bikash, Purnendu; Kumar, Narendra
Description
The aim of this research is to learn how big data strategies (BDS) as a corporate culture might improve confidence and cooperative performance across civil and defence sectors involved in disaster relief activities. The research conceptualized a unique conceptual framework to demonstrate, employing the competitive value model (CVM), how BDS influences swift confidence (SC) and cooperative performance (CP) beneath the moderating impact of the corporate culture. The findings have four significant consequences. Initially, the BDS has a strong beneficial influence on SC and CP. Secondly, neither adaptable orientation (AO) nor regulated orientation (RO) had any effect on constructing SC. Thirdly, AO has a strong and beneficial moderating influence on the path connecting BDS and CP. As a result, RO shows a considerable negative moderating impact on the path linking BDS and CP. 2024 selection and editorial matter, Prof. (Dr.) Dorota Jelonek, Prof. (Dr.) Narendra Kumar, Prof. (Dr.) Mamta Chahar, Prof. (Dr.) Rusudan Kinkladze and Prof. (Dr.) Lilla Knop; individual chapters, the contributors.
Source
Recent Trends in Engineering and Science for Resource Optimization and Sustainable Development;pp.198-201
Date
01-01-2025
Publisher
CRC Press
Subject
Big data; Big data strategies; Confidence; Corporate culture; Predictive analytics
Coverage
Mythily E., Department of Commerce with Cost and Management Accounting, PSG College of Arts & Science, Coimbatore, India; Ramya S.S., Department of Commerce, PSG College of Arts & Science, Coimbatore, India; Sangeeta K., Department of Computer Science and Engineering, Institute of Aeronautical Engineering, Hyderabad, India; Swathi B., Department of Information Science Engineering, New Horizon College of Engineering, Bangalore, India; Kumar M., Lovely Professional University, Phagwara, India; Bikash P., CHRIST University, Pune, India; Kumar N., NIET, NIMS University, Jaipur, India
Rights
Restricted Access; Hardcopy may be available in the library
Relation
ISBN: 978-104032742-5; 978-103298029-4;
Format
online
Language
English
Type
Book chapter

Citation

Mythily, E.; Ramya, S.S.; Sangeeta, K.; Swathi, B.; Kumar, Manish; Bikash, Purnendu; Kumar, Narendra, “Think Big with Big Data: Finding Appropriate Big Data Strategies for Corporate Cultures,” CHRIST (Deemed To Be University) Institutional Repository, accessed June 18, 2026, https://archives.christuniversity.in/items/show/24422.

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