The Role of Digital Media in Shaping Public Opinion and Political Discourse

Title

The Role of Digital Media in Shaping Public Opinion and Political Discourse

Creator

Singha, Surjit; Singha, Ranjit; Rebeka, R. Sreethi

Description

The impact of digital media on public opinion and political debate is examined in this chapter. The significance of digital media in political communication and its effect on public opinion and political discourse are introduced at the outset of the chapter. It analyses the pros and cons of using social media for political campaigns. Further probes deeper into the proliferation of false information and propaganda in digital media, its effect on public opinion and political discourse, and the measures taken to counter it. It discusses the difficulties and ethical concerns of using digital media to encourage civic participation. This chapter provides a concise overview of the discussion and draws attention to the implications for future study and application. 2026, IGI Global Scientific Publishing. All rights reserved.

Source

Digital Space in the Wake of Shrinking Traditional Media;pp.1-48

Date

01-01-2025

Publisher

IGI Global

Coverage

Singha S., Kristu Jayanti University, India; Singha R., Christ University, India; Rebeka R.S., Christ University, India

Rights

Restricted Access; Hardcopy may be available in the library

Relation

ISBN: 978-166849357-1; 978-166849356-4;

Format

online

Language

English

Type

Book chapter

Identifier

https://doi.org/10.4018/978-1-6684-9356-4.ch001

https://www.scopus.com/pages/publications/105022765444?origin=resultslist