Sustainability of Circular Fashion in India

Title

Sustainability of Circular Fashion in India

Creator

Ramakrishnan, N.; Nambiar, E. V. Sreedevi; Saha, Saibal Kumar

Description

The Indian fashion industry, valued at USD 100 billion, faces pressing sustainability challenges, including resource depletion, labor issues, and excessive textile waste. This study explores the potential of circular fashion in advancing Sustainable Development Goal 12 (SDG 12) by promoting responsible consumption and production. Through consumer surveys, business insights, and interviews with eco- entrepreneurs, the research examines awareness, adoption barriers, and opportunities in circular fashion. Findings reveal growing consumer interest in sustainable apparel, yet concerns about product quality, hygiene, and brand credibility persist. Businesses acknowledge the potential of circular models but struggle with skill shortages, inventory management, and sanitation costs. The study highlights the need for policy interventions, investment in recycling technologies, and consumer education to accelerate circular fashion adoption. By embracing reduce,reuse, and recycle principles, Indias fashion sector can transition towards a more sustainable and resilient future. 2026 by IGI Global Scientific Publishing. All rights reserved.

Source

Integrating AI, Circularity, and Ethical Innovation in Fashion;pp.61-94

Date

01-01-2026

Publisher

IGI Global

Coverage

Ramakrishnan N., School of Business and Management, CHRIST (Deemed to be University), Bangalore, India; Nambiar E.V.S.; Saha S.K.

Rights

Restricted Access; Hardcopy may be available in the library

Relation

ISBN: 979-826000305-3; 979-826000303-9;

Format

online

Language

English

Type

Book chapter

Identifier

https://doi.org/10.4018/979-8-2600-0303-9.ch002

https://www.scopus.com/pages/publications/105034240137?origin=resultslist