Sustainable Service Marketing: The Ethics of Corporate Social Responsibility

Title

Sustainable Service Marketing: The Ethics of Corporate Social Responsibility

Creator

Pandey, Ananya; Joseph, Jipson

Description

Corporate Social Responsibility (CSR), as a marketing strategy, influences the sales and other important factors of the company. Consumers support the firm that is inclined and committed to the environment and social responsibility. An effective CSR initiative has the capability of improving the companys reputation and enhancing customer loyalty. Innovation can be stimulated by CSR challenges, resulting in the creation of sustainable goods and services. Furthermore, including CSR into fundamental business plans is helpful for the companies and the society. CSR must be incorporated into service marketing that goes beyond token gestures; businesses must embrace sustainable practices that complement brand values and consumer demands. This development reflects a wider recognition that sustainable and ethical business practices are closely related to long- term corporate achievement. Considering the above, this chapter explores the ethical dimensions of CSR while practicing sustainable market management along with its impact on the customers and the environment.

Source

Strategic Workforce Reskilling in Service Marketing;pp.295-314

Date

01-01-2025

Publisher

De Gruyter

Coverage

Pandey A., Christ University, Bangalore, India; Joseph J., Christ University, Bangalore, India

Rights

Restricted Access; Hardcopy may be available in the library

Relation

ISBN: 979-833730166-2; 979-833730164-8;

Format

online

Language

English

Type

Book chapter

Identifier

https://doi.org/10.4018/979-8-3373-0164-8.ch015

https://www.scopus.com/pages/publications/105009393501?origin=resultslist