Exploring the Digital Economy: Regulatory Challenges and Implications for Customer Dynamics

Title

Exploring the Digital Economy: Regulatory Challenges and Implications for Customer Dynamics

Creator

Gupta, Ishayu; Chanda, Neelatphal

Description

In the setting up of new digital platforms such as FinTech and e- commerce in the world, the most important task that has brought businesses to open up their markets to customers is interaction between the function before and after sale. This chapter thus reflects on the factors that have created regulatory hurdles for the digital economy, along with the effects it has had on the business- consumer relationship. It tries to analyze how the rapid adoption of digital technologies will change the old patterns of market architecture by adding to the already apparent gap between regulation and industries under new design. It also tries to look at how these regulatory issues would be about consumer trust and loyalty, about consumer behavior, and how businesses can adopt a more pragmatic approach to such problems without compromising ethical principles and developing strong consumer relationships. This chapter will show provisions of regulations that would enable innovation to ensure consumer safety, thus giving an appropriate digital marketplace in which a balance is created. 2026 by IGI Global Scientific Publishing. All rights reserved.

Source

People-Centered Digital Technology for Ethical and Sustainable Business Practices;pp.1-26

Date

01-01-2025

Publisher

IGI Global

Coverage

Gupta I., Christ University, Bengaluru, India; Chanda N., Christ University, Bengaluru, India

Rights

Restricted Access; Hardcopy may be available in the library

Relation

ISBN: 979-833730387-1; 979-833730385-7;

Format

online

Language

English

Type

Book chapter

Identifier

https://doi.org/10.4018/979-8-3373-0385-7.ch001

https://www.scopus.com/pages/publications/105021201123?origin=resultslist