Exploring Consumer Choices and Shopping Patterns: Examining Influences on Consumer Choices

Title

Exploring Consumer Choices and Shopping Patterns: Examining Influences on Consumer Choices

Creator

Golchha, Chunoti; Nagariya, Ram Ji

Description

This chapter explores the dynamic world of consumer behaviour and buying patterns, focusing on the psychological, social, cultural, and economic factors that shape decisions. It examines how consumers manage their preferences and choices in various market situations, highlighting trends like sustainable consumption, loyalty-driven purchases, and impulsive buying. The chapter also investigates the impact of the digital revolution, including social media and e-commerce, on consumer engagement and purchasing habits. By addressing elements such as peer influence, brand perception, and decision-making processes, it emphasises the importance of understanding consumer diversity in demographics, culture, and lifestyle. Combining theoretical frameworks, real-world examples, and data-driven insights, this chapter provides businesses and researchers with a foundation for predicting demands and creating effective marketing strategies. 2025 by IGI Global Scientific Publishing. All rights reserved.

Source

Cultural Sensitivity, Cross-Border Logistics, and E-Commerce in Global Marketing;pp.181-213

Date

01-01-2025

Publisher

IGI Global

Coverage

Golchha C., Christ University, India; Nagariya R.J., Christ University, India

Rights

Restricted Access; Hardcopy may be available in the library

Relation

ISBN: 979-833730530-1; 979-833730528-8;

Format

online

Language

English

Type

Book chapter

Identifier

https://doi.org/10.4018/979-8-3373-0528-8.ch009

https://www.scopus.com/pages/publications/105004488700?origin=resultslist