ItemBook Chapter

Gamification for Tomorrow: Investigating Emerging Trends and Sustainable Strategies in Complex Service Ecosystems

Title
Gamification for Tomorrow: Investigating Emerging Trends and Sustainable Strategies in Complex Service Ecosystems
Creator
Irfan, Mohammad; Singh, Apoorv; Agarwal, Kamal Kumar; Yadav, Ajay; Dias, Rui
Description
Gamification is transforming service ecosystems by enhancing engagement and promoting sustainability. This research examines how elements like challenges, rewards, and feedback loops are integrated into healthcare, education, and environmental management. By driving motivation and participation, gamification improves outcomes and fosters community involvement in sustainability efforts. However, its long-term impact depends on overcoming challenges such as the need for standardized frameworks, ethical concerns over user autonomy, and data privacy risks. Emerging technologies like artificial intelligence (AI) and augmented reality (AR) are reshaping gamified experiences, offering personalized and immersive solutions that encourage sustainable behavior. This study underscores the opportunities and responsibilities associated with gamification, highlighting its potential to drive innovation while emphasizing ethical implementation and adaptability to evolving technologies. 2026, IGI Global Scientific Publishing. All rights reserved.
Source
Gamification Practices for Service Ecosystem Experiences;pp.221-242
Date
01-01-2025
Publisher
IGI Global
Coverage
Irfan M., Chandigarh University, Lucknow, India; Singh A., Christ University, Bengaluru, India; Agarwal K.K., Presidency University, Bangalore, India; Yadav A., Chandigarh University, Lucknow, India; Dias R., Universidade Europeia de Lisboa, Portugal
Rights
Restricted Access; Hardcopy may be available in the library
Relation
ISBN: 979-833731237-8; 979-833731235-4;
Format
online
Language
English
Type
Book chapter

Citation

Irfan, Mohammad; Singh, Apoorv; Agarwal, Kamal Kumar; Yadav, Ajay; Dias, Rui, “Gamification for Tomorrow: Investigating Emerging Trends and Sustainable Strategies in Complex Service Ecosystems,” CHRIST (Deemed To Be University) Institutional Repository, accessed June 18, 2026, https://archives.christuniversity.in/items/show/24613.

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