ItemBook Chapter

Game On: Cutting Edge Gamification Techniques to Boost Service Quality and Maximize Ecosystem Engagement

Title
Game On: Cutting Edge Gamification Techniques to Boost Service Quality and Maximize Ecosystem Engagement
Creator
Kumar, Vikas; Kiran, P.B. Narendra; Yadav, Pinnika Syam; Malhi, Ashok; Bisht, Deepak
Description
This chapter explores gamification's potential to enhance service quality and maximize ecosystem engagement. By utilizing game mechanics like points, badges, and challenges, organizations can create immersive experiences that boost productivity, loyalty, and customer satisfaction. Through case studies, the chapter highlights successful gamification implementations and best practices. It also addresses psychological and behavioral aspects, emphasizing personalized experiences. Ethical considerations and potential pitfalls are discussed to provide a balanced view. Ultimately, the chapter offers a roadmap for leveraging gamification to drive meaningful engagement and improve service quality. 2026, IGI Global Scientific Publishing. All rights reserved.
Source
Gamification Practices for Service Ecosystem Experiences;pp.169-192
Date
01-01-2025
Publisher
IGI Global
Coverage
Kumar V., Mittal School of Business, Lovely Professional University, India; Kiran P.B.N., Christ University, India; Yadav P.S., Christ University, India; Malhi A., Mittal School of Business, India; Bisht D., Mittal School of Business, India
Rights
Restricted Access; Hardcopy may be available in the library
Relation
ISBN: 979-833731237-8; 979-833731235-4;
Format
online
Language
English
Type
Book chapter

Citation

Kumar, Vikas; Kiran, P.B. Narendra; Yadav, Pinnika Syam; Malhi, Ashok; Bisht, Deepak, “Game On: Cutting Edge Gamification Techniques to Boost Service Quality and Maximize Ecosystem Engagement,” CHRIST (Deemed To Be University) Institutional Repository, accessed June 18, 2026, https://archives.christuniversity.in/items/show/24612.

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