The Impact of Cost- Efficient Market Entry Strategies on the Growth and Sustainability of Digital Startups in Emerging Markets
- Title
- The Impact of Cost- Efficient Market Entry Strategies on the Growth and Sustainability of Digital Startups in Emerging Markets
- Creator
- Gupta, Ishani; Nagariya, Ramji
- Description
- In emerging markets, digital startups face numerous challenges related to market entry, including financial constraints, regulatory hurdles, and competitive pressures. Cost- efficient market entry strategies play a pivotal role in determining the growth trajectory and long- term sustainability of these startups. This chapter explores various cost- effective approaches such as bootstrapping, lean startup methodology, strategic partnerships, and digital- first go- to- market strategies. By examining realworld case studies and industry insights, this chapter highlights the impact of these strategies on startup growth and sustainability. Overall, this research contributes to the growing discourse on sustainable entrepreneurship by offering practical insights into scalable, cost- efficient business models. By identifying key enablers of success for digital startups in emerging markets, this study provides valuable recommendations for entrepreneurs, policymakers, and investors aiming to drive innovation and economic development in resource- constrained environments. 2026 by IGI Global Scientific Publishing. All rights reserved.
- Source
- Innovating Cost-Efficient and Scalable Business Models in the Digital Era;pp.97-132
- Date
- 01-01-2025
- Publisher
- IGI Global
- Coverage
- Gupta I., Christ University, Bengaluru, India; Nagariya R., Christ University, Bengaluru, India
- Rights
- Restricted Access; Hardcopy may be available in the library
- Relation
- ISBN: 979-833732122-6; 979-833732120-2;
- Format
- online
- Language
- English
- Type
- Book chapter
Collection
Citation
Gupta, Ishani; Nagariya, Ramji, “The Impact of Cost- Efficient Market Entry Strategies on the Growth and Sustainability of Digital Startups in Emerging Markets,” CHRIST (Deemed To Be University) Institutional Repository, accessed June 18, 2026, https://archives.christuniversity.in/items/show/24677.