The Impact of AI on Digital Marketing Across Various Industries: Unveiling New Possibilities Across Industries

Title

The Impact of AI on Digital Marketing Across Various Industries: Unveiling New Possibilities Across Industries

Creator

Ali, Nadiyaan Nazim; Nigam, Neerja

Description

Artificial Intelligence (AI) is revolutionizing digital marketing by enhancing the effectiveness of strategies through automation, data- driven insights, and personalized customer engagement. This paper presents a cross- industry analysis to understand the impact of AI on digital marketing effectiveness across various sectors. The primary objective of this research is to examine how AI-powered tools and techniques are reshaping marketing practices and optimizing consumer interactions. Industries such as retail, healthcare, finance, and entertainment are leveraging AI for customer segmentation, personalized recommendations, chatbots, predictive analytics, and automated content creation. By evaluating case studies and industry reports, this study aims to identify key trends and best practices adopted by successful organizations. This research also investigates the challenges faced by companies when implementing AI in digital marketing, such as data privacy concerns, ethical implications, and the integration of AI with existing marketing strategies. 2026, IGI Global Scientific Publishing. All rights reserved.

Source

Adapting Global Communication and Marketing Strategies to Generative AI;pp.55-78

Date

01-01-2025

Publisher

IGI Global

Coverage

Ali N.N., Christ University, India; Nigam N., Christ University, India

Rights

Restricted Access; Hardcopy may be available in the library

Relation

ISBN: 979-833732504-0; 979-833732502-6;

Format

online

Language

English

Type

Book chapter

Identifier

https://doi.org/10.4018/979-8-3373-2502-6.ch003

https://www.scopus.com/pages/publications/105022676717?origin=resultslist