AI-Driven Consumer Behavior and Decision Making

Title

AI-Driven Consumer Behavior and Decision Making

Creator

Jain, Saksham; Pandey, Diksha

Description

Artificial Intelligence (AI) has transformed consumer behavior and decision-m aking, impacting purchasing habits, brand relationships, and marketing efforts. This systematic review synthesizes evidence on AI- influenced consumer behavior, analyzing its effects on attitudes, likes, and decision- making. Major areas of study encompass AI- facilitated recommendation systems, personalized engagement marketing, AI in online advertising, and AI- facilitated automation in retail and service sectors. The research presents both the benefits and pitfalls of AI integration, such as better customer experiences, data privacy fears, and information cocoons. AI has revolutionized conventional marketing practices by facilitating hyper-personalization and predictive analyses, engaging customers while incurring ethical issues. Research also highlights the importance of AI in sectors like fashion, entertainment, and business- to- business (B2B) marketing, offering insights into consumer trust and perceptions of privacy. 2026, IGI Global Scientific Publishing. All rights reserved.

Source

Adapting Global Communication and Marketing Strategies to Generative AI;pp.113-141

Date

01-01-2025

Publisher

IGI Global

Coverage

Jain S., Christ University, India; Pandey D., Christ University, India

Rights

Restricted Access; Hardcopy may be available in the library

Relation

ISBN: 979-833732504-0; 979-833732502-6;

Format

online

Language

English

Type

Book chapter

Identifier

https://doi.org/10.4018/979-8-3373-2502-6.ch005

https://www.scopus.com/pages/publications/105022674633?origin=resultslist