ItemBook Chapter

Strategic competency development in indian tourism: Harnessing digital transformation, sustainability, and human capital

Title
Strategic competency development in indian tourism: Harnessing digital transformation, sustainability, and human capital
Creator
Kumar S., Hemanth; Nilkant, Dinesh; Gayathri, K.R.; Subramanya Iyer, K.N. Anantha; Kiran, Prabha
Description
The Indian tourism sector is experiencing a significant transformation influenced by technology, sustainability, and changing consumer expectations. This chapter examines how competency marketing can enhance the industry's competitiveness, particularly in digital transformation, sustainability, and human capital development. Drawing on global tourism leaders, it highlights the use of digital tools like big data, AI, and ML to offer personalized experiences. The chapter underscores sustainability as a marketing competency and the importance of continuous professional development. It advocates for industry-academia partnerships and regional training programs to support mid-career professionals. India is poised to lead in digital tourism marketing by aligning competencies with emerging technologies and sustainability goals. Key performance indicators such as digital literacy and sustainable tourism engagement are proposed to guide the sector's growth over the next decade. 2025, IGI Global Scientific Publishing. All rights reserved.
Source
Empowering Sustainable Performance and Competitive Advantage in Tourism;pp.127-167
Date
01-01-2025
Publisher
IGI Global
Coverage
Kumar S. H., Faculty of Management Studies, CMS Business School, Jain University, India; Nilkant D., CMS Business School, Jain University, Bangalore, India; Gayathri K.R., Faculty of Management Studies, CMS Business School, Jain University, India; Subramanya Iyer K.N.A., CMS Business School, Jain University, Bangalore, India; Kiran P., School of Business and Management, CHRIST Deemed to be University, Bangalore, India
Rights
Restricted Access; Hardcopy may be available in the library
Relation
ISBN: 979-833734548-2; 979-833734546-8;
Format
online
Language
English
Type
Book chapter

Citation

Kumar S., Hemanth; Nilkant, Dinesh; Gayathri, K.R.; Subramanya Iyer, K.N. Anantha; Kiran, Prabha, “Strategic competency development in indian tourism: Harnessing digital transformation, sustainability, and human capital,” CHRIST (Deemed To Be University) Institutional Repository, accessed June 18, 2026, https://archives.christuniversity.in/items/show/24793.

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