ItemBook Chapter

Reimagining Consumer Experience in the Digital Age: A Strategic and Technological Perspective

Title
Reimagining Consumer Experience in the Digital Age: A Strategic and Technological Perspective
Creator
Bharathi, Divya; Banerjee, Sudeepta; Gupta, Amit Ambar; Gaurav, Kunal; Ray, Aishwarya Suraj; Rani, Korapole Suvarchala
Description
In the contemporary digital landscape, consumer experience has emerged as a strategic differentiator and a critical determinant of organizational success. This chapter is intended to elaborate the changing face of customer experience in the digital era, especially with emerging technologies, data- driven strategies, and changing consumer expectations, radically changing traditional business to consumer interactions. Advanced tools like artificial intelligence, machine learning, big data analytics, and augmented reality are changing methods of designing, delivering, and managing customer interactions across digital and physical environments is, therefore, pertinent. In emphasizing aspects of personalization, immediacy, and engagement in real time, all these have dramatically changed consumer expectations and call for a rethink for omnichannel consistency and seamless integration. This chapter presents a realistic and future oriented picture of how an organization can strategically reinvent consumer experience in the digital age. 2026 by IGI Global Scientific Publishing. All rights reserved..
Source
The Strategic Evolution From Omnichannel to Metachannel Marketing;pp.169-198
Date
01-01-2026
Publisher
IGI Global
Coverage
Bharathi D., Christ University, Bengaluru, India; Banerjee S., Dr. Vishwanath Karad MIT World Peace University, Pune, India; Gupta A.A., Dr. Vishwanath Karad MIT World Peace University, Pune, India; Gaurav K., Dr. Vishwanath Karad MIT World Peace University, Pune, India; Ray A.S., Pune Institute of Business Management, Pune, India; Rani K.S., Bhavan's Vivekananda College of Science, Humanities, and Commerce, Secunderabad, India
Rights
Restricted Access; Hardcopy may be available in the library
Relation
ISBN: 979-833734593-2; 979-833734591-8;
Format
online
Language
English
Type
Book chapter

Citation

Bharathi, Divya; Banerjee, Sudeepta; Gupta, Amit Ambar; Gaurav, Kunal; Ray, Aishwarya Suraj; Rani, Korapole Suvarchala, “Reimagining Consumer Experience in the Digital Age: A Strategic and Technological Perspective,” CHRIST (Deemed To Be University) Institutional Repository, accessed June 17, 2026, https://archives.christuniversity.in/items/show/24797.

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