ItemBook Chapter

Interface between the brain and computer to improve the e-commerce user security experience

Title
Interface between the brain and computer to improve the e-commerce user security experience
Creator
Pathak, Supriya; Priyadharshini, L.; Kulshrestha, Nitin; Sahoo, Ashok Kumar; Gurusamy, M.; Seshanna, Sudarshan V.; Gaffar, Shahul Hameed Abdul
Description
Using brain-computer interface (BCI) technology for online shopping offers a state-of-the-art way to address the issue of enhancing user experience by creating more personalized and user-friendly shopping environments. This study explores how brain-computer interfaces (BCIs) can improve e-commerce platforms by better understanding customer preferences, emotional responses, and decision-making tendencies through the collection of real-time neural data. Brain-computer interfaces, or BCIs, use brain activity analysis to provide personalized recommendations, streamline navigation, and improve product displays-all of which contribute to a more enjoyable and rewarding shopping experience. This research examines the effects of BCI-enhanced e-commerce systems on user involvement, contentment, and purchase decisions. An extensive assessment of BCIs' effectiveness in improving the overall shopping experience is conducted through experimental analysis and customer feedback. The results show that adding BCIs to e-commerce systems can significantly boost user engagement and make. 2025, IGI Global Scientific Publishing.
Source
Brain-Computer Interfaces and Applications in Business;pp.249-264
Date
01-01-2025
Publisher
IGI Global
Coverage
Pathak S., Department of Faculty of Management and Commerce, Oriental University, Indore, India; Priyadharshini L., Saveetha School of Law, Saveetha Institute of Medical and Technical Science, India; Kulshrestha N., Department of Commerce, Finance, and Accountancy, Christ University, India; Sahoo A.K., Kalasalingam Academy of Research and Education, India; Gurusamy M., Adarsh Institute of Management and Information Technology, India; Seshanna S.V., CMS Business School, Jain University, India; Gaffar S.H.A., Consolidated Techniques Co. Ltd., Saudi Arabia
Rights
Restricted Access; Hardcopy may be available in the library
Relation
ISBN: 979-833735124-7; 979-833735122-3;
Format
online
Language
English
Type
Book chapter

Citation

Pathak, Supriya; Priyadharshini, L.; Kulshrestha, Nitin; Sahoo, Ashok Kumar; Gurusamy, M.; Seshanna, Sudarshan V.; Gaffar, Shahul Hameed Abdul, “Interface between the brain and computer to improve the e-commerce user security experience,” CHRIST (Deemed To Be University) Institutional Repository, accessed June 17, 2026, https://archives.christuniversity.in/items/show/24814.

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