Impact of Startup Singam Television Show in Regional Entrepreneurship of Tamil Nadu

Title

Impact of Startup Singam Television Show in Regional Entrepreneurship of Tamil Nadu

Creator

Mohit, S.; Jaikarrunesh, C.M.; Prashobh, Dev; Prasath, Krishna

Description

This paper examines how Startup Singam, Tamil Nadus first startup reality show, helps develop local entrepreneurial ecosystems. The program provides a lively platform where new entrepreneurs can pitch their ideas to investors. They can gain essential financial support, useful mentoring, media exposure, and important business connections. The show has sparked significant investments in various sectors. Notable startups like YourTribe, Keeraikadai, Sacdeeil Flying Taxi, Kaigal, Graciss Napkins, TAMS, and Arola Bamboo have gained attention. Importantly, it has supported women entrepreneurs and inspired a cultural shift among Tamil Nadus youth. Many are moving from the safety of traditional jobs to embrace the risks of starting their own businesses. A unique part of the show is its ValueCorn initiative, which focuses on sustainable business growth rather than inflated valuations. . While early results show strong progress, this study emphasizes the need for ongoing research into the programs long-term economic effects, its potential for replication in other areas. Copyright 2026, IGI Global Scientific Publishing. Copying or distributing in print or electronic forms without written permission of IGI Global Scientific Publishing is prohibited. Use of this chapter to train generative artificial intelligence (AI) technologies is expressly prohibited. The publisher reserves all rights to license its use for generative AI training and machine learning model development.

Source

Examining the Intersection of Technology, Media, and Social Innovation;pp.173-204

Date

01-01-2025

Publisher

IGI Global Scientific Publishing

Coverage

Mohit S., Christ University, India; Jaikarrunesh C.M., Christ University, India; Prashobh D., Christ University, India; Prasath K., Christ University, India

Rights

Restricted Access; Hardcopy may be available in the library

Relation

ISBN: 979-833735309-8; 979-833735307-4; 979-833735308-1;

Format

online

Language

English

Type

Book chapter

Identifier

https://doi.org/10.4018/979-8-3373-5307-4.ch007

https://www.scopus.com/pages/publications/105040281012?origin=resultslist