ItemBook Chapter

Green by Design AI in Fashion Retail and the Rise of the Conscious Consumer

Title
Green by Design AI in Fashion Retail and the Rise of the Conscious Consumer
Creator
Malhi, Ashok; Yadav, Pinnika Syam; Bisht, Deepak; Sharma, Abhishek; Sharma, Ankitha; Rashmi, B.H.
Description
The fashion industry stands at a transformative crossroads, where artificial intelligence (AI) and sustainable values reshape consumer behavior and retail strategies. Green by Design: AI in Fashion Retail and the Rise of the Conscious Consumer investigates how AI-driven personalization, product recommendations, and algorithmic nudging can foster environmentally responsible choices while navigating the ethical limits of automated influence. This volume presents theoretical and empirical contributions that examine social trust as a critical mediating factor in the relationship between AI technologies and sustainable consumer decisions. Trust-both in technology and in the ethical intent of fashion brands emerges as a determinant of consumer receptivity to AI-guided sustainable behavior. Through interdisciplinary analysis that spans marketing, data ethics, psychology, and digital retail, the book explores how perceived transparency, fairness, and inclusivity in AI systems influence the formation of social trust and, in turn, amplify or constrain sustainable consumption. 2026 by IGI Global Scientific Publishing. All rights reserved.
Source
Promoting Sustainable Consumption in Fashion with AI;pp.1-48
Date
01-01-2026
Publisher
IGI Global
Coverage
Malhi A., Mittal School of Business, Lovely Professional University, India; Yadav P.S., Christ University, India; Bisht D., Mittal School of Business, Lovely Professional University, India; Sharma A., Mittal School of Business, Lovely Professional University, India; Sharma A., Mittal School of Business, Lovely Professional University, India; Rashmi B.H., Christ University, India
Rights
Restricted Access; Hardcopy may be available in the library
Relation
ISBN: 979-833735527-6; 979-833735525-2;
Format
online
Language
English
Type
Book chapter

Citation

Malhi, Ashok; Yadav, Pinnika Syam; Bisht, Deepak; Sharma, Abhishek; Sharma, Ankitha; Rashmi, B.H., “Green by Design AI in Fashion Retail and the Rise of the Conscious Consumer,” CHRIST (Deemed To Be University) Institutional Repository, accessed June 17, 2026, https://archives.christuniversity.in/items/show/24828.

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