ItemBook Chapter

Green Marketing and AI-Driven Branded Entertainment: Ethics and Opportunities

Title
Green Marketing and AI-Driven Branded Entertainment: Ethics and Opportunities
Creator
Hemalatha, S.; Ruben Anto, M.; Rajesh, Deepa; Maheswari, P.; Velmurugan, Palanivel Rathinasabapathi
Description
This chapter explores the fusion of green marketing and AI-driven branded entertainment, focusing on ethical, strategic, and creative innovations in sustainable advertising. As brands increasingly adopt green marketing to resonate with environmentally conscious consumers, artificial intelligence (AI) is transforming the way branded content is produced, personalized, and delivered. The chapter discusses ethical concerns, such as transparency, data privacy, and potential manipulation, while highlighting the strategic benefits of AI in promoting sustainability. It also examines the evolving role of advertising professionals, emphasizing the new competencies required to navigate this AI-driven landscape. Case studies of successful campaigns illustrate how AI can effectively engage audiences and drive sustainable consumer behavior. 2025, IGI Global Scientific Publishing.
Source
AI Impacts on Branded Entertainment and Advertising;pp.279-302
Date
01-01-2025
Publisher
IGI Global
Coverage
Hemalatha S., Department of Commerce, Hindustan Institute of Technology and Science, India; Ruben Anto M., School of Business and Management, Christ University, India; Rajesh D., Academy of Maritime Education and Training, India; Maheswari P., Faculty of Management, SRM Institute of Science and Technology, India; Velmurugan P.R., Berlin School of Business and Innovation, Germany
Rights
Restricted Access; Hardcopy may be available in the library
Relation
ISBN: 979-836933800-1; 979-836933799-8;
Format
online
Language
English
Type
Book chapter

Citation

Hemalatha, S.; Ruben Anto, M.; Rajesh, Deepa; Maheswari, P.; Velmurugan, Palanivel Rathinasabapathi, “Green Marketing and AI-Driven Branded Entertainment: Ethics and Opportunities,” CHRIST (Deemed To Be University) Institutional Repository, accessed June 21, 2026, https://archives.christuniversity.in/items/show/24952.

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